Munch ka crunch ya Perk ka weight?

Cadbury Perk & Nestle Munch are engaged in a battle royal over weight versus taste, taking on each other with ads in quick succession. Will this marke...

Rs 250-plus crore Reliance Communication biz up for grabs

The creative pitch, which is in its initial stages, is taking place in Mumbai. Grey Worldwide is currently handling the creative duties of Reliance Co...

Maxus and Tata Tea tap the power of 49, pre-General Elections

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians,...

Hover Automotive clarifies on Nissan terminating its deal

In a statement issued on Feb 14, Hover said that "negotiations with Nissan are ongoing at this stage and it is premature to say any agreement regardin...

InMobi grows user base to 759 million across 165 countries

As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it...

Social media is a much-needed alternative to mainline media, say experts

Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics,...

"Content must be curated & customised to fit multiple screens"

With diverse options for content consumption, multi-screening is the future trend as is narrowcasting, as opposed to broadcasting, say industry expert...

Indian Magazine Congress to kick off in Delhi on Feb 24

The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of re...

Regional will continue to score over English print in the South, say experts

While experts say that English has not yet reached a saturation point, advertisers have begun to recognise that their brand positioning is not comprom...

FDI in ratings agencies may save TAM from shutting down

While MIB Minister Manish Tewari has ruled out speculations on FDI in ratings agencies, he also said that there will be a separate reference to TRAI w...