ZO announces management succession in Performics, Resultrix in India

Gulrez Alam moves to Singapore as Chief Development Officer, APAC. Tanmay Mohanty will be taking on the mandate of MD, Performics India

Guest Column: Building a well rounded brand persona - Shaziya Khan

There needs to be a deeper appreciation of brands actively evolving from the transactional to the relational both for their own sake and for others, s...

Consolidation, activation & BTL among key trends for Indian media industry in 2014: Ashish Bhasin

Research data migration, monetising mobile, omnipresence of digital & growing clout of content are other dominant trends this year, says the Chairman...

FabFurnish.com appoints Bang in the Middle as its communication partner

The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media

Why brands love Ranbir Kapoor?

The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility...

Mohit Hira appointed as CEO, Hungama Digital Services

Hira will be overseeing the entire operations of Hungama Digital Services & JWT Digital, thereby ensuring seamless integration of the two to offer int...

"We look at digital as a self-sustainable ecosystem for our critical stakeholders"

The increasing adoption of the digital medium, both by customers & sellers, makes the medium very important for financial services companies, says ING...

Aditya Save, Head - Digital Media & Marketing, Marico

Businesses run because we market our products. People buy our products because they like them. In the end, there is only marketing. We call print and...

Ajay Singh named Editor of Governance Now

Prior to this, Singh was Managing Editor of the fortnightly publication. He has close to 25 years of experience in print and electronic journalism

Content acquisition a double-edged sword for English GECs

The cost of acquisition ranges between $5,000 & $8,500 per show per hour, but monetisation & profitability depends a lot on the global popularity of t...