Aditya Save, Head - Digital Media & Marketing, Marico

Businesses run because we market our products. People buy our products because they like them. In the end, there is only marketing. We call print and...

ZO announces management succession in Performics, Resultrix in India

Gulrez Alam moves to Singapore as Chief Development Officer, APAC. Tanmay Mohanty will be taking on the mandate of MD, Performics India

Guest Column: Building a well rounded brand persona - Shaziya Khan

There needs to be a deeper appreciation of brands actively evolving from the transactional to the relational both for their own sake and for others, s...

Consolidation, activation & BTL among key trends for Indian media industry in 2014: Ashish Bhasin

Research data migration, monetising mobile, omnipresence of digital & growing clout of content are other dominant trends this year, says the Chairman...

FabFurnish.com appoints Bang in the Middle as its communication partner

The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media

Why brands love Ranbir Kapoor?

The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility...

Mohit Hira appointed as CEO, Hungama Digital Services

Hira will be overseeing the entire operations of Hungama Digital Services & JWT Digital, thereby ensuring seamless integration of the two to offer int...

"We look at digital as a self-sustainable ecosystem for our critical stakeholders"

The increasing adoption of the digital medium, both by customers & sellers, makes the medium very important for financial services companies, says ING...

Ajay Singh named Editor of Governance Now

Prior to this, Singh was Managing Editor of the fortnightly publication. He has close to 25 years of experience in print and electronic journalism

Content acquisition a double-edged sword for English GECs

The cost of acquisition ranges between $5,000 & $8,500 per show per hour, but monetisation & profitability depends a lot on the global popularity of t...

News Express announces more new appointments

The organisation has got on board a new General Manager and two Deputy Editors. The group has appointed more than 15 senior people in a month's time

Ashutosh moves on from IBN7; Vinay Tewari takes charge as Managing Editor

Ashutosh’s next destination is not known. Tewari will now lead IBN7 editorial operations in the same capacity. In this expanded role, he will also dri...

Is IBN7’s Ashutosh joining AAP?

Social media has been rife with speculations over Ashutosh joining the Aam Aadmi Party, after he confirmed his decision to quit IBN7 as Managing Edito...

Rajesh Mani heads back to TI Cycles, Chennai

According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South

OOH agencies cautiously optimistic about 2014

With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure...

Lukup Media & Warner Bros join hands for India's first on demand TV channel

Through this partnership, a selection of new releases, catalogue titles & popular TV series will be offered to viewers via an on-demand TV channel, po...

FabFurnish.com appoints Bang in the Middle as its communication partner

The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media