Viacom18 & Amagi partner to enable HUL micro-target comm in each region

Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regio...

Lava has increased marketing budgets by 100% over last year: Tarun Verma

The brand has a budget of more than Rs 60 cr for FY 13-14; 50 per cent of it will be spent on TV, while majority of the rest will be allocated to BTL...

What MVAS growth holds in store for marketers?

With 15% growth in Mobile Value Added Services, marketers have the opportunity of effectively integrating content and delivering it at the right place...

"Wait & watch and traditional mindset hampering investment in digital mktg"

Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack...

OTAs & tour operators market aggressively to target the Indian on the move

From promoting innovative packages, ensuring strong mobile presence, providing incentives & building a hybrid model, travel agencies have jumped i...

Digital sector continues to see hiring amid tough economic conditions

With brands becoming more and more digital-savvy to reach out to the TG, save costs & build mktg innovations, this is one sector that holds promis...

Dainik Jagran’s Arun Singh joins National Duniya as Chief GM

Arun Singh, who had recently put in his paper as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager

"Today's kids are far more democratic than they were before"

Disney-UTV's core content creators Devika Prabhu & Indrajit Ray highlight the key trends in the kids genre and how storytelling is central to thei...

Viacom18 & Amagi partner to enable HUL micro-target comm in each region

Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regio...

NBA urges TRAI, MIB to delay 10+2 ad cap implementation

The NBA has maintained that news channels will incur revenue losses exceeding Rs 500 crore if the ad cap is implemented at this stage