Raj Gupta, Chief Strategy Officer - Asia Pacific, MEC

Though India is very important, but from a marketer’s point of view, China is the focus. At this moment, brands are still trying to win in China becau...

<b>Sanjeev Gupta</b>, Managing Director, Global Advertisers

We strongly lack standardisation of price for an outdoor inventory. There are many small players in the industry that can’t be regulated. Illegal hoar...

Maxus strengthens its digital creative team in South

After setting up digital creative teams in Delhi & Mumbai, Maxus now beefs up its team in the South with Avinash Singh's appointment as Creative Lead

Jewellery at work no more a distraction

The core proposition of Mia, a Tanishq brand, of jewellery that you can wear every day - even to work - is well established through the commercial

Still running 'cancelled spots' could lead to payment disputes

B'casters are using the 14-day cancellation clause – hoping the issue will be resolved in the meanwhile – in an attempt to prevent revenue loss, but a...

Men's brands striking the right conversations on social media

Gillette, Garnier Men & Royal Enfield have effectively engaged the hard-to-please young men TG with social media campaigns that go beyond brand promot...

Indian print industry hit by depreciating INR & increasing newsprint cost

Publishing houses are considering increasing cover prices, further rationalising costs and stalling growth plans to combat the double whammy

Ratings impassé - IBF central board meeting seen as crucial

Whilst numerous industry meetings have taken place during the week, the industry has its hopes pinned on the IBF meeting to arrive at a solution

RBNL makes three key appointments in its TV business

Anirudh Maheshwari is the new National Sales Head for Language TV; Shweta Arora is National Sales Head, Big CBS & Brijesh Tanna is Head of Content & C...

Asian Centre for Entertainment Education launches 'The Third Eye'

ACEE has launched the initiative to support the creative communities of the M&E industry of India with timely facts on health, gender, legal & social...

Weekly reach - Monthly ratings: Another solution tossed in the air

The b'cast fraternity has suggested weekly reach figures & monthly ratings for mass channels, and monthly reach figures for niche channels, confirmed...

Still running 'cancelled spots' could lead to payment disputes

B'casters are using the 14-day cancellation clause – hoping the issue will be resolved in the meanwhile – in an attempt to prevent revenue loss, but a...

Sluggish DAS implementation in Kolkata draws TRAI's ire

TRAI has taken serious note of the slack implementation of DAS in Kolkata; directs MSOs/ LCOs to take immediate action or face penal action as per the...

DB Corp's total revenue shows YOY growth of 19% in Q1 FY 2013-14

Total revenue has shown a growth of 19 per cent YOY to Rs 4539 million in Q1 against Rs 3815 million of Q1 of last fiscal

Pak PM for relaxing regulatory regimes to benefit media in India & Pak

Muhammad Nawaz Sharif has urged for facilitation and relaxation of laws so that Pakistani channels could be effortlessly seen in India

The heat is on as deadline for EEMA 2013 approaches

As the July 20 deadline fast approaches, registrations and entries for EEMAX 2013 have gathered momentum. The early bird advantage for EEMAGINE ends o...

Max Hegerman appointed as MD of Edelman Digital India

Hegerman’s appointment is in conjunction with the firm’s adoption of ‘Edelman Digital’ global branding. This move also expands Edelman India’s digital...

"OOH remains un-calibrated, un-measured & difficult to harness"

It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s R...

Hunter Douglas awards CRM programme to Evolve Brands

The mandate involves setting up an exclusive club of select interior designers. This platform is being christened as 'Hunter Douglas Designers Club'

Guest Column: Get ready for a multi-layered TV viewing experience

Digital strategy & content plan of broadcasters need to be in sync with the evolving consumer behaviour, says Zapak Digital’s Rahul Avasthy