Poonacha Machaiah, CEO, Qyuki

Social media to a large extent has democratised ‘content creation’, therefore, creativity is no longer limited to select agencies and their talent. Br...

Remarkable creativity @JWT's Portfolio Night: Experts

The 11th edition of Portfolio Night, rolled out by JWT in Mumbai in partnership with exchange4media, saw participation from 90 young guns and 28 creat...

Young talent woos creative honchos @Leo Burnett’s Portfolio Night

Portfolio Night, held in Delhi for the first time, saw outstanding pieces of creative work. The level of creativity is getting better every year, say...

Brand Rajasthan Royals remains intact; IPL to be affected more

The brand equity of Rajasthan Royals has been displaced post the spot fixing controversy, but it is not dented. Brand IPL has taken a harder hit, say...

Is mobile the next television?

With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?

Automobile companies seek additional drive through social media

Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing

ZEE reports strong FY13 growth on back of subscription, advtg revenues

Though advtg growth has been muted for the TV industry, ZEE has recorded industry leading growth of 24% in FY13, says Subhash Chandra, Chairman, ZEE

ESPN Software in multi-year distribution pact with Airtel Digital TV

The agreement will enable distribution of Star Cricket, Star Sports, Star Sports 2, ESPN, Star Cricket HD and ESPN HD channels on Airtel Digital TV

Viacom18 expands mobile footprint to engage youth & kids

Viacom18 is all set to launch MTV Gupshup – a chat service, Vh1 Hub – a mobile content shop for intl music, and Teen Nick Mobile Game – a role playing...

Digital drawing eyeballs to youth GECs

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewers...

Broadcasters want longer window for implementation of 10+2 ad cap

Even as TRAI flexes its muscles in the ad cap issue, broadcasters look for more realistic terms & conditions and also an amendment in the ad duration...

Making media work for marketers

IMPACT Media Conversations, presented by exchange4media & GroupM, threw light on choosing the right communication medium for effective reach

Godrej Properties engages with customers through art and music

Taking the unconventional route to connect with customers, Godrej Properties has sponsored various art & cultural activities, along with a golf tourna...

MX Advertising bags creative & media duties of Pratap Plastics

The agency has planned a 360-degree integrated campaign to spread awareness about the company’s products at various consumer touch points

Videocon shifts biz from McCann’s T.A.G. to Mindset

The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back