Building, nurturing & growing brands excites me: Kapil Arora

Clients seem to be happy with our work but we want them to move from being happy to being cheerleaders of our work, says the new Prez – Head of Advert...

No need for overkill, sometimes simple ideas work best

In a world where consumers are exposed to thousands of ads per day, it is imperative for a brand to create an idea that is simple & resonates with con...

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the...

Print vs. digital: Time to sound the alarm bells for print?

While digital has made significant inroads into print media, industry experts feel that digital’s foray is limited to certain cities & the younger rea...

MIB claims 85% digitisation on the eve of March 31 deadline

100% digitisation is claimed in 15 of the 38 cities in DAS Phase II, 24 cities have more than 75% digitisation, while 34 cities have over 50% digitisa...

How IPL gets it right every time? Learnings for b'casters...

IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...

Fourth Dimension ropes in Sridhar Naidu as Biz Head - South

Naidu’s last stint was with Fever FM as Regional Sales Head - Radio and Entertainment

Cabvertising generates captive audiences for brands: Rajiv Kr Vij

Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent

MphasiS appoints Kumail Tyebjee as VP & Biz Leader of Mobility Service Line

Tyebjee will be responsible for sales and business development as MphasiS expands its portfolio of mobile solutions for the banking and capital market...

TCC Chennai bags creative duties of jewellery brand KFJ

The development was not preceded by any creative pitch. TCC won the account based on its strategic direction and creative inputs

RBNL entrusts multiple brands with Grey India

Grey Delhi will handle Big FM, Big Magic (UP, MP, Bihar and Jharkhand) & Spark Punjabi, Grey Mumbai will handle Big CBS Prime, Big CBS Love & Big RTL...

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the...