RJ Suren and RJ Meera, , Radio Mirchi

Censorship is really important, but I think at times the Ministry of Information and Broadcasting goes overboard on things that we can say and things...

MEC India bags media duties of Dixcy Scott

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account

Who let the Ford out?

In lieu of the Ford Figo controversy, our leading ad men talk about the monitoring processes that need to be put in place to curb such scandals

No updation of e4m website on March 27

There will be no daily newsletter and site updates on March 27 on account of Holi. We wish our readers a very Happy and Colourful Holi

MSM increases ad rates for spot buys for IPL 6

After locking 80% inventories, Multi Screen Media has hiked the rates from Rs 4.25 lakh per 10 seconds to Rs 4.75 lakh per 10 seconds. IPL 6 kick-star...

MIB claims overall 67% digitisation in 38 cities of Phase II

As on Mar 23, a total of 108 lakh set top boxes have already been installed in Phase II cities, against the target of 1.60 crore

Star Plus comes on board as ‘On-ground Associate Sponsor’ for IPL 6

With almost a week to go for IPL Season 6 to commence, industry sources tell us that a big deal has been cracked between Star India and BCCI

I don’t believe share of radio advtg has gone down: Apurva Purohit

The CEO of Radio City points out that the radio industry grew by approx six per cent in 2012 and the situation will only get better post Phase III

Radio urges listeners to celebrate dry Holi this year

Bringing the problems faced by farmers in the drought areas of Maharashtra to the fore, radio players convince listeners to conserve water this Holi

Viacom18 Motion Pictures enters regional cinema space

Reaching out to audiences across markets, the studio will launch new movies in five languages. Jayesh Muzumdar to head Regional Films Business

Nabendu Bhattacharyya is ‘OOH Person of the Year’

The Founder & MD of Milestone Brandcom has always believed in the OOH platform and feels it can be used as a standalone media in a brand’s comm plan

LiveMedia named ‘OOH Media Owner of the Year’

Founded in 2006, LiveMedia has pioneered the concept of ‘captive audience networks’ in India. It is one of the largest networks in India and spans ove...

Late Prakash Rao given ‘Lifetime Achievement Award’

Late Prakash Rao set up Prakash Arts in 1962. Today, it has emerged as the second largest outdoor publicity firm in the country

"Along with performance and delivery, OOH needs respect"

At a time when OOH forms a miniscule part of the marketer’s media mix, industry experts share thoughts on what can be done to make it centre-stage

Strategy, engagement & innovation will take OOH to the next level

OOH advtg shouldn’t be limited to hoardings; it is about ensuring an expression of ‘oooohhhh’ on the consumer’s face, say industry experts

Rings-A-Bell sells ads spots across 1100 BEST buses

The agency is in the process of increasing the number of buses from 1100 to 1600 and is aiming at achieving the task within three months

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account