Tribal DDB, Rapp beef up South and West ops

Saugata Bagchi and Bijoe George will take on additional roles at Tribal DDB and Rapp India, respectively

Pepsi’s new positioning high on the ‘Youngistaan’ brigade

The new brand positioning ‘Oh Yes Abhi’ portrays the ‘impatience’ of today’s youth, who believe in making the most of the moment

Nokia, Samsung, Sony among India’s most trusted brands

BMW overtakes Maruti Suzuki, while Coca-Cola beats Pepsi, further reveals The Brand Trust Report

Dentsu Digital launches mobile marketing platform

The agency’s new offering, iButterfly, cashes on the growing smartphone penetration; the app works through AR, motion sensing & GPS

Manhattan Digital wins Zodiac Jewels biz

Manhattan Digital has handled specific digital assignments in the past for Zodiac Jewels

IRS 2012 Q3: Largely flat readership growth

Most top publications have shown sub 1% growth, with top 3 publications – Dainik Jagran, Dainik Bhaskar & Hindustan – all growing at 0.3%

IRS 2012 Q3: TOI, HT recover this quarter

English dailies manage to cover lost ground in IRS 2012 Q3. Compared to Q2, seven of the top 10 English dailies have seen growth this quarter

IRS 2012 Q3: Hindi dailies improve performance

Seven of the top 10 Hindi dailies have registered growth in AIR. Prabhat Khabar sees steepest rise, adding 140,000 readers in Q3

DigiVive in channels pact with IndiaCast

The partnership will enable live streaming of TV18 and ETV channels bouquet on mobile TV service nexGTv

My fav TV character: Priya Kapoor

Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design