Tribal DDB, Rapp beef up South and West ops

Saugata Bagchi and Bijoe George will take on additional roles at Tribal DDB and Rapp India, respectively

Pepsi’s new positioning high on the ‘Youngistaan’ brigade

The new brand positioning ‘Oh Yes Abhi’ portrays the ‘impatience’ of today’s youth, who believe in making the most of the moment

Nokia, Samsung, Sony among India’s most trusted brands

BMW overtakes Maruti Suzuki, while Coca-Cola beats Pepsi, further reveals The Brand Trust Report

Dentsu Digital launches mobile marketing platform

The agency’s new offering, iButterfly, cashes on the growing smartphone penetration; the app works through AR, motion sensing & GPS

Manhattan Digital wins Zodiac Jewels biz

Manhattan Digital has handled specific digital assignments in the past for Zodiac Jewels

IRS 2012 Q3: Largely flat readership growth

Most top publications have shown sub 1% growth, with top 3 publications – Dainik Jagran, Dainik Bhaskar & Hindustan – all growing at 0.3%

IRS 2012 Q3: TOI, HT recover this quarter

English dailies manage to cover lost ground in IRS 2012 Q3. Compared to Q2, seven of the top 10 English dailies have seen growth this quarter

IRS 2012 Q3: Hindi dailies improve performance

Seven of the top 10 Hindi dailies have registered growth in AIR. Prabhat Khabar sees steepest rise, adding 140,000 readers in Q3

DigiVive in channels pact with IndiaCast

The partnership will enable live streaming of TV18 and ETV channels bouquet on mobile TV service nexGTv

My fav TV character: Priya Kapoor

Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design

IndiaCast, Disney UTV to form distribution JV

The new company will provide a combined bouquet of 35 channels owned by both partners. Anuj Gandhi will be CEO of the new entity

RBI’s interest rate cut augurs well for ad spends

With RBI’s proposed repo rate cut, real estate and automobile sector will observe an upswing, which in turn will imply a growth in ad spends

Gautam Chikermane joins Care India

Chikermane has come on board as Director. His last stint was with Hindustan Times, where he was Executive Editor (Business)

Canon banks on airport presence to make brand fly

The imaging company has set up neon signs at New Delhi, Bengaluru and Mumbai international airports

NYF announces six additional executive jury appointments

New York Festivals has extended entry deadline until February 27, besides waiving 15 per cent rush fee for a limited time

First crowdsourced National Anthem at Talenthouse India

Called ‘My Nation, My Anthem’, the initiative will give filmmakers, musicians and singers an opportunity to render their interpretation of the Nationa...

Times Television Network expands footprint to 45 countries

TTN is also in talks with other content owners & broadcasters in India & South Asia for alliances that will see TTN taking their content and channels...

Madison Media bags Max India account

The agency will handle traditional media planning and buying for Max India as well as the entire digital mandate

Apollo Hospitals' media biz to Mindshare

The client was earlier working with several agencies. Apollo Hospitals has also appointed Lowe Lintas as its creative agency on record