<img src="http://www.exchange4media.com/FS17j12.jpg" border="o">Promart awards creative mandate to McCann

McCann’s Mumbai office will work on this account. The agency will be responsible for all brand communication

CareerBuilder scouts for creative & media agencies

The size of the business is pegged at Rs 5 cr – Rs 8 cr; the pitch will take place in Delhi

Vibgyor executes Fiama Di Wills’ Aqua Pulse launch

The activity for the men’s soap series commenced with a yacht set-up, a gaming zone, and a photo-op zone

Guest Column: Trade fairs well on social

Social media can help augment a favourable impression as a product/service of consumer choice in trade shows, says Windchimes

Peer influence cornerstone to MS Windows 8 radio advtg

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Danone Narang appoints Tribal DDB for B’lue

The win for the DDB Mudra Group digital company comes on the back of a multi-agency pitch

RComm seeks partners for ICC mobile content rights

The mobile rights are for ICC Women World Cup & ICC Champions Trophy for 1 month from the date of commencement of each event in 2013

Danish Khan heads to Channel V

Danish Khan, VP & Head – Marketing, SET has put in his papers after a stint of 10 yrs. He is expected to join Channel V

Gaurav Seth to head marketing at Sony TV

For now, Seth would continue to also wear the hat of Senior Vice President, Marketing of Max

IPL 6 eyes volume; ad rates cut by 10%

In a bid to attract early sponsors, Multi Screen Media has slashed IPL ad rates

Zee News sets up network Editorial Board

A key responsibility of this Board will be to provide continuous self direction and self governance on journalistic ethics & norms of code of conduct

HBO partners with Eros to launch two ad-free channels

The two channels – HBO Defined and HBO Hits – will go on air early next year and will be available for an average subscription rate of Rs 100 per mont...

Indigo to host ‘Vodafone Battle of the Bands’

The event to target amateur bands in the corporate sector and offer a platform to showcase their talent

Peer influence cornerstone to MS Windows 8 radio advtg

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

<img src="http://www.exchange4media.com/FS17j12.jpg" border="o">What’s-On-India ropes in Sugato Banerji

As Chief Operating Officer, Banerji will lead the company’s growth strategy in the TV search, EPG and recommendations space

Billboard of the week: Fastrack’s campaign

“Fastrack’s OOH campaign for its backpack range is focussed and minimal; it has outstanding images,” says Himanka Das of Carat Media

Cartoon Network decodes the New Generations

The 11th edition of the study continues to examine the behaviour and lifestyle trends of kids and parents across segments