The Traveling One Show comes to India

The One Show will hold a special screening and exhibition in Mumbai of some of the best works from the winners at One Show

"Brands who tell shareable stories win"

Marketers need to rethink their marketing strategies to keep up with digital savvy consumers, says Marc Bresseel, President, Initiative Worldwide

"Sometimes a total rewiring of the agency is required"

New media marketing needs to deliver reach, brand impact and most importantly ROI, says Nick Emery, CEO, Mindshare Worldwide

"Use big data to gain customers’ trust"

Sheldon Monteiro, CTO, SapientNitro stresses that data has to be leveraged to create customer response, deliver result & gain trust

"There is need for marketing to perform"

GroupM’s Vikram Sakhuja, Samsonite’s Subrata Dutta, Visa’s Uttam Nayak & Zee’s Rajesh Jejurikar in conversation

Zee forms ‘News Cluster’, Bhaskar Das is CEO

As reported by exchange4media on October 1, 2012, Dr Bhaskar Das has joined Essel as a Group Resource, designated Group CEO – News Cluster

"To leverage technology, get into niche content"

Uday Shankar, CEO, STAR India feels deeper understanding of consumers & recognition of talent can help broadcasters evolve

Zee forms ‘News Cluster’, Bhaskar Das is CEO

As reported by exchange4media on October 1, 2012, Dr Bhaskar Das has joined Essel as a Group Resource, designated Group CEO – News Cluster

VivaKi Exchange ropes in Harsha Joshi as COO

In her new role, Joshi will oversee the media buying business of Starcom MediaVest Group and ZenithOptimedia

Billboard of the week: Total Environment’s strategy

Vaishali Verma of Lodestar UM finds Total Environment’s outdoor ad to have “the perfect placement and correct aesthetic sense”

Disney characters brighten Sunteck’s OOH drive

Targeted marketing forms the core of the entire execution of the campaign with a focus on quality of sites rather than quantity for Sunteckcity