Everest bags biz of Aditya Birla Retail’s ‘more’

Everest has won the strategic and creative duties of ‘more’. No pitch calls preceded the account win

EMVIES judging process goes digital

The judging will be done digitally by almost 100 jury members. This is happening for the first time since the competition commenced in 2001

Renton D’Sousa gets additional responsibility of Triton CEO

There is change of guard at Triton with founding partners Ali Merchant & Munawar Syed taking the passengers’ seat. D’Sousa has been NC...

Remembering Ramani: Vamsi Vanka

Infosys BrandEdge’s Vamsi Vanka remembers the lighter side of V Ramani – someone who loved old Hindi sings and had the most amazing collec...

Remembering Ramani: Devika Sharma

Ramani wasn’t just a mad ad man, he was a mad man. With a contagious insanity and a bloody genius, says Devika Sharma, Executive Director, Lowe...

Video: Pre- & post-analysis of activations is must

Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important

Video: Voyeuristic content sells today

Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young...

Video: Event agencies should act as ad agencies

Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communicat...

Shared experience brings Disney consumers together

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Video: Agencies have to specialise to be acquired

Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...

Video: Agencies have to be proactive than reactive

Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any busine...

Walt Disney India sets up DisneyUTV Digital

DisneyUTV Digital will combine the assets & talent from Disney, UTV and Indiagames to drive growth in games, video and audio services

ITF 2012: Exchange ideas, meet industry leaders & more

The key speakers for ITF 2012 include leaders such as Andy Bird, Hugh Johnson, James Murdoch, Subhash Chandra and Michael Lynton

Simulcast & content sharing = Audience aggregation

General entertainment to niche players are telecasting shows on multiple channels to reach a larger audience base

Big FM, PNB, Amrapali dominated Delhi OOH in July

Real estate, media, BSFI and education sector invested heavily in OOH in Delhi during first fortnight of July 2012

Kashmir Observer to launch business supplement

Bazaar Observer is slated for launch around August 15, 2012. The supplement will be circulated everyday with the main newspaper for free

Star CJ Alive expands its offerings across India

STAR CJ Alive will now see shopping celebrations across 22 states in 3,400 locations in India with more products, more discounts and more deals