HCL sets aside Rs 40 cr for new brand campaign

HCL is positioning itself as innovative IT solutions partner than just an IT services provider in its latest campaign. The stress is more on the TV me...

Tyroo Direct wins Yepme’s performance marketing duties

Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com

Mobile commerce to drive eBay India growth

With robust growth foreseen for mobile commerce, eBay has adopted a marketing pitch that states: ‘Reach for your phone before you reach for your...

Marico brand rides teen sensation Shraddha Sharma’s popularity

Hair n Care has roped in YouTube teen sensation Shraddha Sharma as its brand ambassador and launched a new campaign focusing on youth

Percept launches ‘DJ Mag’ in India

The quarterly magazine has a cover price of Rs 100. ‘DJ Mag’ has been launched with an initial print run of 10,000 copies

Elusive Youth make channels change avatar

Channels today are experimenting with various programming content in addition to music, as ‘hybridisation’ of content becomes the buzzword

Discovery, Adhuna Akhtar join hands for new TLC show

TLC is all set to further strengthen its India-based programming with new show ‘Be Blunt’. The show will go on air from July 16, 2012

We've got freedom, but we don't know how to deal with it: Shekhar Gupta

Bad journalism can be as detrimental to media freedom and independence as outside control, feel top editors of the country

Ex-Nissan hand Dinesh Jain to head TDI

Dinesh Jain is joining OOH advertising company TDI as CEO. Prior to this, he was CEO of Nissan’s India partner, Hover Automotive

Interactive touch screens in radio cabs tap receptive audience

Moving Trumpet’s initiative, MTC Interactive, is providing marketers a medium to reach commuters on the go in radio taxis with interactive ads

Philipp von Sahr to take over as President of BMW Group India

Philipp von Sahr will succeed Dr Andreas Schaaf, who will assume a new executive position at BMW Group headquarters in Munich

Omnicom Media Group goes mobile with launch of Airwave

The newly formed specialist business unit brings together the strategic and activation capabilities of OMD and PHD in the mobile space