We can’t be too focussed on people’s expectations

I want a mindset of beating what we did yesterday. Our competition is our immediate past, says Bobby Pawar, Chief Creative Officer, JWT India

Top developments of the week

Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup

Be responsible while marketing to kids: Marketers

Marketing to kids requires a balance between responsibility and revenue, since marketers have to go through the parents filter, who are the decision m...

We focus on Internet & social media marketing all year round

We recently launched our integrated marketing campaign, where eBay is positioned as a ‘want satiator’, says Muralikrishnan B, Country Mana...

Hindustan creating development agenda for UP

Hindustan is creating a dialogue between UP’s citizens and the state govt through the ‘UP Development Conclave’, which is being held...

Radio is fast becoming a medium of choice

There have been a lot of conventional companies and categories advertising on radio, shares Harshad Jain, Biz Head – Radio & Entertainment,...

Reporter’s Diary: Double dhamaka

exchange4media’s Shree Lahiri takes up two recent headlines that will have far-reaching impact in the hype-driven and media-led times that we li...