Ad Club Madras appoints Karthic Moorthy as President

Karthic Moorthy of Elegant Publicities has been elected as 39th President of Ad Club Madras. He takes over from P Subramanian of OTS Advertising

HDFC Life campaign rides the IPL wave

Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing

Linterland’s new tool to help tap rural markets

Linterland has launched ‘Linscan’, a strategic software compatible across mobile platforms that can aid marketers reach and exploit rural...

CaptchaLive Media uses CAPTCHA to drive brand recall

The company has developed an advertising platform wherein random alphabets & numbers used in a CAPTCHA are replaced by brand names

InMobi bets big on India; announces key appointments

InMobi appoints Sandeep Deshpande as Country General Manager, India and Vishal Nongbet as Business Head of Brands

IBF approaches TRAI’s tariff order with an open mind

Unlike sister organisation NBA, IBF is likely to take a different approach to TRAI’s tariff order for DAS, which includes regulation on carriage...

TRAI says it will not revisit tariff order regulations

Reportedly, JS Sarma, Chairman, TRAI has said that the carriage fee issue is “well-regulated” and TRAI will “not relook the regulati...

Disney embarks on its most aggressive summer in India yet

The Network to roll out 500 hours of fresh programming; it has also partnered with Jet Airways for a major marketing initiative ‘Jet Set Go&rsqu...

TRAI’s tariff order reinforces digitisation deadline

TRAI’s tariff order for DAS has cleared uncertainties around the issue asserting that June 30, 2012 analogue sunset date for four metros is real

TRAI Update: IBF welcomes order; seeks clarity on carriage fee

IBF Prez Uday Shankar states TRAI order is a sincere attempt to align multiple stakeholders’ interests. Carriage fee is a concern

Let’s see how carriage fee changes post digitisation: JS Sarma, TRAI

JS Sarma tells exchange4media that there is still time to see how carriage fee changes post digitisation and the regulation can be revisited if the ne...

EFI appoints Rajeev Dubey as National President

The major task ahead, acc to Dubey, is to work with all stakeholders to create an ecosystem that would not only make India globally competitive but al...