Sandeep Kataria, Chief Marketing Officer, Yum! Restaurants India

“Introducing Fiery Grilled is another milestone on the journey to providing new flavours and formats to our consumers. Taking inspiration from the Ind...

Curry Nation bags Borosil account

Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this...

Canon India to invest Rs 150 crore in marketing initiatives

Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr f...

Airtel Money campaign goes digital

Airtel Money, in addition to its recently launched series of TVCs, has chalked out its digital strategy to reach out to technology savvy consumers

Watch Video: Winners Speak @PR Awards

Watch excellence award winners Prema Sagar, Meenu Handa and Atul Ahluwalia along with other winners share their experiences of winning at IPRCCA 2012

Making PR measurable and accountable

Can the impact of PR campaigns be measured through data? Yes, say experts as they list various tools and techniques available to PR practitioners toda...

Guest Article: Demystifying OOH myths: Rajul Kulshreshtha

“The common belief that the outdoor professional is different from his ‘mainline’ media counterpart is a myth at best,” says R...

Curry Nation bags Borosil account

Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this...

T-Mobile UK - Life's For Sharing Dance Campaign

By creating a dance event that became great content for people to pass on, MediaCom helped T-Mobile successfully realize its “Life’s for s...