Being present on digital platforms has become basic hygiene: Sanjay Gupta, Jagran Prakashan

“I don’t want to get into how revenues will come into digital. But we want to be prepared for it so that when it happens, we are in a posi...

Reporter’s Diary: Confessions of a shopaholic

Priyanka Nair writes about the effectiveness of brand communication in a retail set-up and using it for optimal customer engagement

We are expanding aggressively: Sandeep Kataria, Yum! Restaurants India

“We entered 10 cities in 2011, including tier II cities such as Raipur, Ranchi, Indore, etc.,” said Sandeep Kataria, CMO, Yum! Restaurants...

OOH industry will grow 9 pc in 2012: Ashish Bhasin

The distinguished jury panel, led by Chairman Ashish Bhasin, is all set to judge the entries for the OOH Advertising Awards 2012 on March 12