Initiative’s 2012 agenda: Rebuilding a global brand

 Performance led communication, entrepreneur-mindset team & effective network: Initiative Worldwide CEO, Richard Beaven’s 3-legged appr...

Retail sector outlook for 2012

 Mohit Khattar, MD, Godrej Nature's Basket expresses his views on expectations for the retail sector in 2012.

9XM charts an aggressive digital strategy

 9XM’s unique concepts in the digital space will enable viewers to access music content anytime and anywhere.

IMPACT Annv Spl: 7 frontiers of growth for print

 AS Raghunath, Consultant, Sakshi Telugu, analyses how print media has grown language-wise, where the growth is coming from and what is the respo...

IMPACT Annv Spl: Mantras for expanding to newer markets

 Dr Arvind Kalia, Rajasthan Patrika Group, offers his insights on what newspapers should be aware of to survive & sustain in today’s te...

IMPACT Annv Spl: The magnificent 7 of the magazine industry

 Magazines provide some unique propositions unlike other media and help create imagery to stand out, writes Mitrajit Bhattacharya, Chitralekha Gr...

NBT firms base, launches NBT-NCR edition today

 This special NBT-NCR edition will be circulated in Ghaziabad, Faridabad, Gurgaon, Greater Noida and Noida and will also have hyper local city pu...

South masala adds flavour to the Hindi movie genre

 Dubbed south Indian movies, especially action movies, are increasingly finding a loyal audience base on Hindi movie channels

2nd edition of OOH Advertising Awards announced

 The New Year has commenced with a great opportunity for OOH agencies and advertisers to showcase their work at the OOH Advertising Awards 2012.

Newzstreet, Zenga bag digital rights of FTV’s fashion show series

 Newzstreet and Zenga bagged exclusive rights to showcase FTV channel’s premier fashion show series, LA Fenness Series.

Kaya Skin Clinic undergoes a brand makeover

 Kaya Skin Clinic’s new brand identity reflects new consumer expectations in a maturing skin care market. Salt Brand Solutions is the agenc...

Meridian Communication wins Voltas AC biz

 Meridian Communication has won the account on the back of a multi-agency pitch. The account size is estimated to be upwards of Rs 15 crore.