<b>Amit Chopra</b>, CEO, Hindustan Media Ventures Ltd

First of all, in media we need to decode the word – ‘marketing’. Unfortunately, in media industry marketing is still known as hoardings and just promo...

Kreate Advertising eyes 20-25 pc growth as it completes 9 yrs

Kreate Advertising has come a long way since its formation in 2002 at an investment of just Rs 5 lakh. As the agency moves towards completing a decade...

GAIL scouts for ad agencies

GAIL India Ltd is looking to empanel INS accredited ad agencies to handle routine, statutory branding/ non-branding communication jobs. Agencies need...

Pitch Exclusive: Nigel Wark to share the secret behind Ford India’s turnaround

Over the last few years, Ford India has witnessed a big turnaround resulting in a huge jump in its top and bottom lines, while the Ford Figo is one of...

Madison, McCann & Marico wish ‘Happy Birthday Dear Heart’

Madison Media and McCann Erickson have teamed up once again on ‘World Heart Day’ to take forward Saffolalife’s mission to reduce inc...

Zomato.com now opens for public API

Zomato.com has now made its API available to the public enabling developers to access the most updated content available on Zomato real time and use i...

Jagran Cityplus to launch two more editions in Mumbai

Jagran Cityplus is looking to further consolidating its presence in the Mumbai market with the launch of two more editions from Chembur/ Ghatkopar and...

Red FM Mumbai refurbishes its on-air programming

Red FM has revamped its on-air programming with two new weekly shows in Mumbai. The FM channel also plans to unfold new actions in other markets in th...

Max Hegerman joins JWT India as Senior VP & Digital Head

JWT India has appointed Max Hegerman as Senior VP & Digital Head JWT India Group. Hegerman will be based in Delhi and would be responsible for man...

Percept appoints Joji George as CEO, Percept Sports & Entertainment

Joji George has come on board as CEO, Percept Sports & Entertainment. Prior to joining Percept, George was Executive Vice President at The Global...

Size does matter in Reebok’s OOH campaign

BIG Street, the OOH initiative of Reliance Broadcast Network Ltd, and Mudra Max have created the largest out-of-home display for Reebok’s new ra...

Canara HSBC Life Insurance appoints Mudra Max as media AOR

Canara HSBC Life Insurance has moved its media mandate to Mudra Max. The business is pegged at Rs 20 crore. The incumbent on the business is Mindshare...

Eleven Brandworks wins creative duties of Tata Mutual Fund

Eleven Brandworks has been assigned the creative mandate for Tata Mutual Fund. The agency won the account in a multi-agency pitch held earlier this mo...

Paramount Cosmetics ropes in IBD India as brand & creative partner

Paramount Cosmetics (India) Ltd has appointed IBD India Pvt Ltd as its creative and communications partner. IBD India will ideate and execute a 360 de...