Leo Burnett India doubles revenues in 2 yrs; growth pegged at 25 pc

Leo Burnett India seems to be the shining star in the Leo Burnett network worldwide. The revenues from Indian operations have almost doubled in the la...

Big B stars in Tanishq’s curious case of the missing diamonds

Tanishq has launched the second phase of its ‘True Diamonds’ campaign with an online campaign called ‘The Curious Case of the Missin...

Pitch CMO Summit: CM Sethi, Neeraj Chandra, Sandeep Kaul to lead discussions

The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities &n...

Guest Article: Why do brands need mobile apps

Merely creating an app for presence or show won’t help brands beyond what gimmickry would help. Brands must also understand in what cases a mobi...

Leveraging mobile, experts show the way

India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense pot...

InMobi receives $200 mn funding from Softbank Corp

Bangalore-based mobile ad network, InMobi, has received a $200 million investment early this week from internet company Softbank Corp. The funding by...

Star Gold’s step-by-step strategy to become a ‘reach’ platform

STAR India had experimented once again when it decided to premiere blockbuster titles on its Hindi movie channel Star Gold. However, this time, Star G...

Radio City launches music reality show in 7 prime markets

Radio City has launched a hunt for the ultimate singing sensation with its ‘Radio City Super Singer’ contest in its seven prime markets &n...

TDI adds Jindal Steel OOH biz to its kitty

Jindal Steel & Power Ltd, in its endeavour to expand its brand’s image across the country and to ensure its vast reachability, has entrusted...

Ashok Leyland appoints Mudra Max as its media AOR

After a multi-agency pitch, Ashok Leyland has appointed Mudra Max as its media AoR. The creative mandate has been assigned to Bates India.