AdAsia 2011 explores ‘Uncertainty: The New Certainty’

The unique theme at AdAsia 2011 dissects the changing shifts in the business world. In line with this theme of ‘Uncertainty’ the speakers...

Max Hegerman bids adieu to Tribal DDB

Max Hegerman has quit as President of Tribal DDB India, the digital arm of Mudra Group. A spokesperson from Mudra Group has confirmed the development...

Guest Article: Changing times for agencies - challenge or opportunity?

Brands are taking more and more ownership now, and agencies need to take notice and think as to why brands are doing that. Is it because brands think...

AGL India launches domain registering website YoFroggy

Internet marketing company AGL India has launched its web domain registration portal YoFroggy.com. The portal offers digital marketing solutions for S...

Haribhoomi dons new look with added content

Haribhoomi is now laying special emphasis on its Edit pages with a view to catering to readers’ varied tastes. The newspaper will be avoiding lo...

Zee News seeks to ‘Plant Hope’ with My Earth My Duty campaign

After revamping its brand positioning from ‘Zara Sochiye’ to ‘Jazba Soch Ka’, driving the thought leadership stance to action,...

India News to launch three Hindi regional channels

Along with the addition of the three Hindi news channels, the India News Group is also planning to venture into the English news space. Also, going fo...

Dainik Bhaskar group celebrated Hindi Diwas

On the occasion of Hindi Diwas on September 14, 2011, Dainik Bhaskar group brought together a panel of prominent writers and media practitioners to di...

Exponential acquires video ad solutions provider AdoTube

Exponential Interactive Inc, the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, has completed...

Google Invites children to ‘Doodle’ on its India home page

To celebrate scientific and artistic achievements, festivals and historic events, Google keeps redesigning its logo. Google’s Doodle is an inspi...

Coca-Cola, Jain Irrigation join hands for Project Unnati

Coca-Cola India and Jain Irrigation have announced the launch of Project Unnati, a unique partnership with farmers to demonstrate and enable adoption...

Kreate Advertising bags creative duties of Bombay Infrastructure

Kreate Advertising Pvt Ltd has been assigned the creative mandate for Bombay Infrastructure, one of the biggest players in the real estate, hospitalit...

Muthoot FinCorp assigns media mandate to Lodestar UM

Muthoot FinCorp has appointed Lodestar UM as its media agency of record. Lowe Lintas handles the creative mandate. The account size is pegged at Rs 30...