Ingersoll Rand ropes in Dentsu for corporate campaign

Ingersoll Rand has decided to launch its first ever corporate advertising campaign targeted at etching the brand’s transformation story in the m...

JWT beefs up South ops; to acquire majority stake in Mindset

JWT has agreed to acquire majority stake in Mindset Advertising Pvt Ltd, a Hyderabad-based agency which had so far been a JWT associate. Santha John w...

Matrimonial site findmymatch links online-offline classifieds

Marrying online and offline ads, recently launched matrimonial website Findmymatch is seeking to leverage all media platforms. The site is undertaking...

5 takeaways from Facebook-Skype collaboration

While Facebook's video chat would in all probability be the most talked about aspect of social networks for days to come, does this feature or Google+...

Vdopia offers seamless mobile ads with new .VDO file format

Mobile and online video advertising group Vdopia’s new .VDO file format aims to take video mobile ads a step further, allowing leading brands to...

Venturenet Partners unveils new way to engage with audio domain

Even as the FM industry is trying to gain a stronger foothold, Venturenet Partners has decided to veer off and fill in the gaps with a new way to enga...

Cabinet okays Phase 3 FM expansion; 839 new channels to be added

Union Information and Broadcasting Minister Ambika Soni said on July 7, 2011, that the Cabinet has approved Phase 3 of FM expansion in the country, wh...

Rediffusion Y&R appoints V Chandrasekhar as Biz Head, Mumbai

Venugopal Chandrasekhar has been appointed as Business Head for Rediffusion Y&R, Mumbai. His last assignment was with Bates 141.

Reliance Broadcast Network beefs up Big Street team

Reliance Broadcast Network Ltd has announced the appointments of Vivek Bagai and Naveen Saxena for it’s out of home vertical Big Street. Both Ba...

Nirmal Lifestyle in 10-year licencing deal with IAAF

Real estate company Nirmal Lifestyle has inked a 10-year licensing deal with the International Association of Athletics Federations (IAAF), the govern...

Ignite Mudra wins NK Proteins’ oil biz; ac size around Rs 10 cr

NK Proteins Ltd, owner of Tirupati Oil brand, has appointed Ignite Mudra as its strategic branding partner. No formal pitch process preceded this win.