Adapted campaigns: Putting creativity on auto-pilot or giving it wings?

Advertising in India has been peppered with international ads adapted to the Indian context. While concepts like ‘Dirt is good’ (‘Da...

Creatigies makes Timex tick with distance running in India

Global watch giant Timex has announced its association with three Gold Label marathons as the timing partner and official watch for all races in India...

Komli acquires S-E Asian network Aktiv Digital

Leading ad network Komli Media has acquired Aktiv Digital, one of the largest networks operating in South East Asia.

Google India launches new tools for SMBs

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Marie Claire puts its fashionable foot forward for 5th anniversary

Nearly three months’ back, Marie Claire had increased its cover price to Rs 100. Now, the magazine is ready to step forward in a new, internatio...

IPL’s Mixed Bag: High reach, lowest-ever ratings

Whether it was cricket fatigue or change in format, but the Indian Premier League’s Season 4 has been affected. While the tournament recorded a...

Kalaignar TV responds to media reports on MIB licence

Kalaignar TV group has responded to reports that had appeared in media that it had got licence for new channels ‘fearing that MIB can cancel Kal...

OutThere Adventurers launches OTA Survival School

Celebrating 10 years of being in the business of promoting adventure travel and exploration, OutThere Adventurers has announced the launch of the OTA...

MidDay's blue ribbon for World Tobacco Day

On May 31, 2011 – World No Tobacco Day, a blue ribbon was given along with every issue of Mid Day newspaper to participate and encourage others...

Bid for Khatron ke Khiladi Torchaar memorabilia on eBay India

eBay India, India’s leading eCommerce marketplace and Colors, announces  the charity auction of the autographed jacket as well as a sk...

Tata DOCOMO Introduces 3G Wi-Fi Hub

 Tata DOCOMO, the GSM brand of Tata Teleservices Limited, India’s fastest-growing dual-technology telecom service provider, today anno...