IMPACT Exclusive: All aboard the social media bandwagon

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social med...

Nickelodeon to go aggressive on digital

Nickelodeon to promote heavily on digital – plans to engage fans across internet and mobile, and to build brand through various activities like...

Raj Ad Mass Media bags ‘Emami Fair and Handsome’ Digital Campaign

Raj Ad Mass Media’s Emami Fair and Handsome campaigns on Facebook and Twitter have gained over 77,000 followers in 45 days.

STAR markets IPL, courtesy YouTube

STAR India has been using the protagonists of its top soaps to promote Indian Premier League Season 4 on YouTube in a big way, an initiative orchestra...

Regional players headed to iPad

Leading Tamil and Malayalam regional players Maalaimalar and Malayala Manorama already run regional language news apps on the iPad, which are a fresh...

Hard news has put India TV on top: Rajat Sharma

Almost a year back, India TV was leading the Hindi news genre before Aaj Tak came back to claim its place on top. And now India TV is ruling the ratin...

STAR-Zee gear to change the face of television distribution

STAR India and Zee’s decision to form a distribution joint venture will significantly impact the Indian distribution scenario. In what is seen a...

United Breweries appoints PR Pundit as its public relations partner

United Breweries Ltd (UBL) has appointed PR Pundit as its PR Communications Consultant for the brand communications needs of its extensive beer brand...

Jwalant Swaroop named COO-Publishing, Lokmat Media

Lokmat Media has elevated Jwalant Swaroop to be the COO-Publishing of the company. The change will be effective June 1, 2011. In his new role, Swaroop...

Yahoo revamps Mail

Yahoo announced today that they are rolling out a new version of Yahoo Mail in the coming weeks to completely change the way the service handles conve...

MTS India restructures top management

Sistema Shyam TeleServices Ltd (SSTL) that operates its telecom services under the MTS brand with over 11 million wireless customers today announced t...

Dentsu Communications bags Birla Tyres creative mandate

Birla Tyres has assigned its creative duties to Dentsu Communications following a multi-agency pitch. Birla Tyres also plans to hand over its media ma...

Ogilvy India welcomes back Onida’s creative biz

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been as...

RiddiSiddi Bullions Limited picks Six Inches as its full service agency

RiddiSiddi Bullions Limited (RSBL), India’s bullion traders, has appointed Six Inches Communication, for the holistic brand communication of its...