‘Bad’ aspects are going to be fixed in 2011: Swapan Seth

“2011 is going to be a year where Equus is going to demonstrate to the world all its inadequacies and how it plans to sort out those… I a...

Reporter’s Diary: Paint me Tri-Colour; Cricket’s on my mind

Preeti Hoon discusses how one of India’s ruling religion-cum-sports unites a whole country…

Week in Review: Cup of joy runneth over

India had its Chak De moment when it beat Pakistan in the WC Semis and the match has garnered record ratings. Another major development this week is R...

Service marketing – the bigger challenge

Every service is dependent on the promise that is deliverable, and if compared to international markets, an Indian customer has a unique mentality as...

Housing loan print ads slump in 2010: AdEx Analysis

Print advertising of housing and construction loans saw a decline of 27 per cent in 2010 vis-à-vis 2009. Maharashtra topped the states in terms...

ICC CWC’11: India-Pak Semi scores all-time high TVR of 22.07 in 6-metro market

TAM Sports has released data for six metro markets. Almost delivering on industry expectations, the India versus Pakistan semi-final match has scored...

ICC CWC’11: ICC lifts ban on WC coverage by news channels

Following an evening of high drama, ICC has agreed to lift the ban on coverage of the World Cup Final by news channels after initially not agreeing to...

PR and Lobbying – the fine line

Creditability of the public relations industry today comes up for frequent debate at different forums, even as PR practitioners stress that corruption...

No success in factual entertainment in India: Simon Spalding

“In the areas of factual entertainment, there hasn’t been any success here (in India) yet and I don’t know why. Maybe it’s bec...

Zee News’ ‘My Earth My Duty’ in Limca Book of Records

Zee News’ ‘My Earth My Duty’ initiative has entered the Limca Book of Records 2010-11. The objective of the initiative is spreading...

Re-jig at Grey India

Grey India has appointed Kaizad Pardiwalla as branch head for its Mumbai office. Hari Krishnan, the former branch head will head the South operations...

TCS bags multimillion dollar contract with Air Liquide

IT services, consulting and business solutions firm Tata Consultancy Services announced today a multi-year multi-million dollar contract to provide en...

Vikramaditya Sharma joins NDTV convergence as Head of strategy

Vikramaditya Sharma has joined NDTV Convergence as the national Head of Strategy-Sales and Marketing. Before this, Sharma had worked as Head &ndas...

Cure for Bieber Fever

Bangalore, March 29th, 2011: If you are a casualty of the Bieber fever, here’s something that should cheer you up. Radio Indigo and Lee Jeans in...

Amar Ujala gets on board Sunita Sinha as AGM, Brand Strategy

Amar Ujala has appointed Sunita Sinha as Assistant General Manager, Brand Strategy. She brings in 12 years’ experience. In her new role, Sinha w...