Reporter’s Dairy: Lessons to be learnt, e4m style

The insider’s story about what e4m has to offer and teach the world. Akash Raha reveals...

Life insurance print ads up 52 pc in 2010: AdEx Analysis

Among the insurance sector, life insurance contributed 71 per cent of advertising in print during January-December 2010. Print advertising of life ins...

Budget’11: What digital entrepreneurs want – Beerud Sheth

As opposed to his contemporaries, Beerud Sheth, CEO & Co-founder, SMS Gupshup, wants as little Government involvement in digital business as possi...

Smith & Jones debuts ‘Cricket ka Tadka’ on YouTube

FMCG brand Smith & Jones has launched ‘Cricket ka Tadka’, a YouTube channel that will feature videos created by the brand that teach p...

Not 13 pc, print will grow at 18 pc: Sanjay Gupta, Jagran Group

The Pitch Madison Media Ad Outlook 2011 expects print medium to grow at 13 per cent in 2011. However, Jagran Group’s Sanjay Gupta believes print...

Can Indian advertising be called an industry?: Agnello Dias

“The question is whether Indian advertising can be called an industry,” wonders Taproot India’s Agnello Dias, as Santosh Padhi notes...

Percept Out of Home bags Tata Motors’ account once again

Tata Motors has roped in Percept Out of Home to promote their new improved Tata Manza. With an objective to announce the arrival of this luxurious car...

OOH 2011 Awards: Lauding the industry’s best

Mudra Max has been adjudged OOH Agency of the Year at the first ever OOH 2011 Awards. JCDecaux is OOH Media Owner of the Year, while Philips is OOH Ad...

The ‘ooh factor’ reflects in OOH Conference

The e4m & n2m OOH 2011 Conference on Outdoor Advertising & Digital Signage saw global and Indian experts discussing the next stage of growth.

Minds open at Prahlad Kakar’s Brand & Media Workshop 2011

Saturday saw the culmination of two power packed days in the world of brands and marketing as the second edition of Prahlad Kakar’s Brand &...