Percept beefs up brand activation focus with new strategic business unit – Percept Activ

Percept has announced the launch of its new strategic business unit, Percept Activ, which will focus on brand activation projects and function in the...

TOI mulls Kochi edition

It is learnt that The Times of India is seriously considering to launch a Kochi edition and is exploring various options. Sources in the know even say...

IMC 2010: Industry leaders slam PRB amendments, call them ‘Draconian’ for the magazine industry

The proposed PRB Act and its implications came under the scanner on Day 2 of the Indian Magazine Congress (IMC), organised by the Association of India...

Delhi High Court allows Dainik Bhaskar to resume publishing from Ranchi

DB Corporation, the publisher of Dainik Bhaskar, has received a huge relief from the Delhi High Court. The Court has dismissed the orders restricting...

‘Entrepreneur’ turns one in India; celebrates with best entrepreneurial minds

After 12 months of meeting path breaking entrepreneurs, of discovering smart ideas, of exploring the ever-ingenious entrepreneurial mind, ‘Entrepreneu...

IMC 2010: Set IRS aside and invest on capturing quantitative & intangible effect on readers, Lynn de Souza tells magazine players

Bringing the advertiser’s perspective to the magazine story, Lynn de Souza, Chairperson and CEO, Lintas Media Group, presented a Masterclass session o...

IMC 2010: Magazines give high level of engagement and that’s what advertisers want - Chris Llewellyn, FIPP

Delivering the special address on ‘Magazines: Medium of the Future’, Chris Llewellyn, President and CEO, International Federation of the Periodical Pr...

IMC 2010: Lessons from the recession – how Indian magazines weathered the storm

With the memories of the downturn not too far away, the panel discussion on ‘The Smartest Strategies used in the Recent Downturn’ garnered a lot of in...

IMC 2010: Identifying the changing distribution landscape in the print industry

While issues like cover price, talent, content, advent of digital media have been discussed at great length by magazine owners and editors, the issue...

IMC 2010: AIM to conduct ‘Engagement Study’ for magazines as alternate source of data

The Association of Indian Magazine (AIM) announced on September 7, 2010, that it would conduct an ‘Engagement Study’ for magazines, which could act as...