Guest Article:<br>One size cannot fit all: Anant Nath, Director, Delhi Press

For a long time now, publishers across the board have raised questions regarding the credibility of the process of data collection and analysis for th...

IRS Q2 2010: Gujarat sees a reversal of decline trend

Publications in Gujarat have fared much better than most states, which have witnessed a general decline trend in average issue readership (AIR) or a m...

Music royalty issue: Music Cos slam Copyright Board’s order; fear negative impact on entire entertainment industry

The tussle between music companies and the radio industry over the music royalty issue is not over yet. The Copyright Board had recently recommended a...

Clutter breaking and local programming the key at Big FM

With its ‘Suno Sunao, Life Banao’ strategy, Big FM has been adapting well to the markets where it is present. Even as it has incorporated content in l...

RAM Rambling: Bangaloreans prefer their Fever nights

Fever FM is the hot favourite among male and female listeners in Bangalore in the night slot as per the RAM data for a four-week average ending with W...

Percept revamps entertainment biz; creates more synergy between service offerings

Percept has restructured its entertainment business in order to bring greater focus, synergy and service offerings. In the revised structure, Percept...

Dinesh Vyas quits TME India; moves to MEC India

Dinesh Vyas has put in his papers at TME India, where he was designated as VP & Head, TME Mumbai. He is joining MEC India and will take charge from Se...

Pogo bets big on ‘Chhota Bheem’; plans afoot to take it to multiple platforms

Animated show ‘Chhota Bheem’ has been winning kids over week after week. Seeing the success of the show, kids’ channel Pogo now plans to take it to va...

Bangalore’s iCube goes for Happy

iCube, a Bangalore-based mobile handset brand, has appointed Happy Creative Services to handle its advertising duties. The win comes on the back of a...

Promodome beats JWT, Grey, others to bag CWG mandate for ‘Delhi Celebrates’ campaign

Delhi-based Promodome Communications has been appointed as the creative agency to handle the creative and media releases for the ‘Delhi Celebrates’ ca...