Ad Review: The LG Cookie campaign, perhaps not so ‘Fresh’

LG Cookie Fresh phone has got three Bollywood stars – John Abraham, Genelia D’Souza, and Abhay Deol – for its ad campaign. The concept is youthful, ke...

Bullish on India, HomeGenie set to spend Rs 70 cr on marketing

Rosebys Home Care Pvt Ltd, a joint initiative of Rosebys Interiors India Ltd and Caretel Infotech Ltd, has launched HomeGenie – a new business venture...

‘There are 2 ways of looking at the Indian market – is competency development solutions & delivery mechanism’

“There are two ways of looking at the Indian market. One is competency development solutions, and the other is the delivery mechanism. We have made th...

Nick gets a new logo; increases focus on digital, BTL, retail segment

Kids’ channel Nick is undergoing a revamp in terms of a new logo, which will be a common thread that will bind all the Nick brands together. Along wit...

What’s-On-India aims to venture into regional languages in the long run; gets a new layout

What’s-On-India, India’s first TV guidance channel, recently unveiled its new look. Along with the new layout, the channel has also launched two new s...

‘Health insurance is not yet seen as the ideal vehicle to finance healthcare expenditure’

“Our approach to health insurance lies in our positioning -‘Let’s Uncomplicate’. It is our belief and our journey. Health insurance is not yet seen as...

Euro RSCG India appoints Narayan Devanathan as Chief Strategy Officer

Euro RSCG India has roped in Narayan Devanathan as its new Chief Strategy Officer. Devanathan’s primary responsibilities will involve driving strategi...

AAI floats tender for ad rights for Udaipur’s Maharana Pratap Airport

The Airports Authority of India (AAI) has floated a tender under the ‘two-bid’ system for awarding advertisement rights at the Maharana Pratap Airport...

Percept/H bags creative duties of Shingar Group

Percept/H has been roped in to handle the creative duties of the Shingar Group. The company has been in the cosmetics business for the last 50 years....

Triton Communications assigned creative mandate for AB Jewels

Triton Communications (Ahmedabad) has won the creative duties of AB Jewels. The incumbent agency was Ochre Revival. Sources estimate the size of the b...

Brand Yatra: From Hari Sadu to ‘Jobs are back’, Naukri.com pushes the envelope again

Riding out the slowdown times, job search website Naukri.com has been celebrating the corporate hiring process with the ‘Jobs are back’ campaign, whic...

Kerala Tourism empanels 7 agencies for Rs 20-cr biz

Following a national level pitch, which saw the participation of around 25 advertising agencies, Kerala Tourism has empanelled Crayons Advertising, Mu...