<b>Anish Srikrishna</b> , Senior VP - Marketing, SpiceJet Ltd

<p align=justify>Our brand mantra is to be the best airline with great services, always conscious of the needs of our customers. This philosophy is re...

Maxus to handle the media duties for Neo Sports

The channel has decided to award the media mandate to Group M's Maxus. MEC used to handle the media duties prior to this. Prasana Krishnan, COO, Neo S...

New logo + new identity = more viewers for channels?

Quite a few channels have undergone rebranding in the last few months. The makeovers range from more zany looking logos to a total content revamp. Whi...

YRF shows ratings fail to pick up, media planners not too surprised

The five shows produced by the reputed Yash Raj Films were meant to fortify Sony Entertainment Television's programming line-up and media planners wer...

Colors chooses World Media Connect for ad sales in the US

Colors, the Hindi GEC which as recently launched in the US, has appointed World Media Connect (WMC) for managing its advertising sales business. World...

Mixed Media: Why Manmohan Singh is possibly the world's most boring Prime Minister

The Prime Minister's performance at the Press Conference on May 24, 2010 was pathetic and sleep-inducing, writes Pradyuman Maheshwari.

Guest Article: No softballs thrown at the PM

A Prime Ministerial press conference is a rarity in India. And when Dr Manmohan Singh addressed an army of over 500 journalists in the Capital on May...

'Digital has an unavoidable role to play in reputation management'

Reputation management forms a major part of public relations and with digital media playing a crucial role in forming opinions about brands and compan...

'Controversies are the laziest form of PR'

It's been seen in films - kick up some controversy just before the release and gain mileage out of it. But when it comes to brands and companies, cont...

RC&M experiential marketing makes it big for Mahindra & Mahindra

RC&M experiential marketing and tractor manufacturer Mahindra & Mahindra (FES) have come together for an on-ground activation initiative in Punjab tha...

Zee Cinema partners with ICE to showcase the best short films

Zee Cinema partnered with International Cultural Exchange (ICE), a Pune-based non-profit organisation, to present the 5th chapter of the ICE Digital S...

ZenithOptimedia bags media duties of baby care brand Chicco

Following a multi-agency pitch, ZenithOptimedia has won the media mandate for baby care brand Chicco. As per industry sources, the media spend is pegg...

Lava Mobiles goes to Shop for their 360 degree advertising

Shop, the ad agency run by the award-winning duo of Naved Akhtar and Freddie Birdy, has been chosen as the 360 degree agency by Lava Mobiles, a new pl...

Vizeum India wins media mandate of Asia Motor Works

Vizeum India has been appointed the media AOR for Asia MotorWorks Limited (AMW). AMW is a player in the heavy commercial vehicle sector, specialising...