Maxus adopts Relationship Media approach globally; begins rollout from India

Maxus has been busy for over a year now to put together a new approach for its clients globally. The approach, that the agency terms as ‘Relationship...

Business Today scouts for new creative partner

‘Business Today’, the business fortnightly from the India Today Group, is believed to be on the lookout for a new creative partner and has called for...

Ad Review: LG Cookie PEP – Of youth, friendship, and a fun phone

The launch ad for LG Cookie PEP phone has not one but three celebrities. Good actors in their own right, they somehow get lost in the ad, which has a...

Passenger vehicles advertising in print up 13 pc during 2009: AdEx Analysis

Passenger vehicles advertising in print grew 13 per cent during 2009, as compared to 2008. Tata Motors Ltd was the number one advertiser of passenger...

Jupiter and Express Publications announce strategic partnership alliance

Jupiter Media and Entertainment Ventures (Jupiter) and Express Publications (Madurai) Limited (EPML) have announced a strategic alliance that will joi...

Noorings: GECs, IPL & the need to ‘debunk myths’

It was a busy weekend for some Hindi general entertainment channels. The reason is an analysis suggesting that unlike popular belief, when IPL is comp...

P7 News turns one; looks to create high definition-ready news operations

Hindi news channel P7 News celebrated its first anniversary on March 27, 2010. Launched by Pearls Broadcasting Corporation Pvt Ltd, P7 News’ prime foc...

Anuj Singh puts in his papers at Red FM as National Marketing Head

After a stint of more than four years at Red FM, Anuj Singh has put in his papers as National Marketing Head and West Head. March 31 will be his last...

MWG TAG Ideation appoints Daniel Upputuru as Creative Head for Delhi office

MWG TAG Ideation, the full-service creative agency from McCann Worldgroup India, has appointed Daniel Upputuru as Senior Creative Director in a leader...

GenNext Media Magnate: Ashwini Kamat – Alice in media wonderland

For Ashwini Kamat, the guiding principle has been ‘Impossible is nothing’. As GM, Mediacom, her key responsibility here is not only to continuously de...