BBDO India conceptualises the Gillette Mach3 Shave India Movement

The Gillette Mach3 Shave India Movement saw 2,000 men gather at Mumbai’s Chitrakud Grounds on December 14, 2009, in an attempt to create India’s firs...

Effie Awards 2009: Case Studies presentations conclude, winners to be declared tomorrow

Stage is set for the Effies Awards 2009 in Mumbai on December 16. This year, the Ad Club of Bombay had received 164, and following the judging process...

IN-Network to look India-wards; to rope in more Indian agencies

The IN-Network, the global network of integrated marketing communications agencies, plans to hold its next annual convention in Delhi in 2010 and has...

DNA completes one year in Bangalore with focus on the reader

DNA’s Bangalore edition turned one on December 14, 2009. On completion of a successful first year, John M Kohlhoff, Senior Manager - Marketing, and He...

Mixed Media: The media’s double standards… where copyright is the right to copy

It’s vital for a sector that asks for fairplay on controversial copyright amendments also learns to stop using pirated wares, writes Pradyuman Maheshw...

Promotions and increments on the back of a good year for Everest

Having skillfully navigated through the slowdown, Everest Brand Solutions is ushering in the New Year with optimism. At least 11 people at the agency...

Dabur appoints Bates 141 and Law & Kenneth for Oxybleach and Saka Men’s Bleach

Dabur has appointed Bates 141 and Law & Kenneth as creative partners for two of its brands – Oxybleach and Saka Men’s Bleach – respectively. Industry...

DOAA addresses outdoor issues; puts in place policy guidelines for the industry

The Delhi Outdoor Advertising Association (DOAA) organised a meeting between its member outdoor media owners (OMOs) and select advertising agencies in...