Real estate sector advertising in print drops 23 pc in Jan-Aug ’09: AdEx Analysis

Properties/ real estate category advertising in print decreased by 23 per cent during January-August ’09, compared to January-August ’08. Hindustan Co...

We don’t want to change local cultures or re-orientate them to western minds: John Zeigler

“We won’t create any confusion; we would clarify the brand offering that is relevant to local as well as to international clients and would help clien...

Growth of online entertainment to make Internet the new TV

With brands like Yamaha, Xerox and Idea actively supporting online entertainment/ online reality shows on the Internet, this area is seeing a spurt in...

Festive Spends: Diwali brings some extra sparkle to digital media

With every medium cashing in on the festival season, the digital medium is not far behind. Brands like HCL, Cadbury, General Motors, Vodafone, Samsung...

CNN banks big on new media; to redesign website, introduce new apps

Close on the heels of a major redesign initiative for the CNN International channel, plans are on for redesigning the CNN website as well, which is ex...

Big FM to further strengthen client base; builds on ‘Finish Strong’ concept

Beating the general slowdown trends, Big FM claims to be seeing a good year in 2009. The priority for 2010 is to get more number of clients to use thi...

Festive Spends: Fireworks on the airwaves

When it comes to engaging listeners FM radio knows it best, be it a local event or a mega celebration, and this festive season for FM radio means a co...

ApnaCircle-Viadeo acquires social networking company Unyk

The recently merged combined entity, ApnaCircle-Viadeo, has announced the acquisition of Unyk, a Canadian social networking site. This acquisition inc...

Hungama Digital Media and Samsung go ‘Blue’

Hungama Digital Media, in association with Samsung, has announced the launch of ‘The Blue Blaze’, a PC and mobile game and digital promotion for the A...

Varghese Chandy & Tomson J Thundathil’s research paper wins at World Readership Research Symposium

Varghese Chandy, Senior General Manager, Marketing Operations, and Tomson J Thundathil, Manager - Market Research of Malayala Manorama have won the aw...