OMD India bags Rs 18-crore Gems & Jewellery media biz

OMD India has won the media duties of Gems & Jewellery following a multi-agency pitch. Jasmin Sohrabji, MD, OMD India, has confirmed the development t...

Beam Global celebrates ‘the good old days’ with Teacher’s Origin

Beam Global is expanding its brand portfolio with the launch of its latest Scotch whisky brand Teacher’s Origin in India. The launch is being supporte...

Email marketing still a long way to go in India; lack of options a concern

Though email marketing has been around for quite some time in India, it has not really been able to emerge from its nascent stage and not many markete...

Quick Gun Murugun goes aggressive on digital

The Indian cowboy is going places. From a TV channel to the silver screen and now on to digital media, ‘Quick Gun Murugun’ is leaving no platform unto...

iris charts out expansion route

iris, which has been on a growth phase in 2009, is looking at further boosting its digital team and strengthening itself as an integrated multi-discip...

InMobi Survey reveals high mobile ad engagement among youth in India

Mobile advertising network InMobi has released a survey revealing nuances of mobile Internet usage patterns in India. According to the survey, college...

Radio promotion in print drops 49 pc in H1 ’09: AdEx Analysis

Radio promotions in print were down by 49 per cent during January-July ’09, as compared to January-Jull ’08. However, TV channel promotions remained c...

RAM Rambling: Radio Mirchi still leads in Delhi, but Fever FM catching up

Radio Mirchi has for long been seen as unbeatable in Delhi, leaving the rest of the FM players at a considerable distance behind. However, Fever FM ha...

Mixed Media: Consuming news without the papers and channels, and happily so

Newspapers and news channels need to reinvent themselves, writes Pradyuman Maheshwari as he managed to survive without consuming them for over a week,...