Brand Yatra: From stirring the cute quotient to being grown up and healthy

The popular `I love You’ Rasna commercial of the 80’s still remains fresh in our memory so much so that even though the brand does not use the tagline...

India’s leading IT group HCL calls for a creative pitch

India's leading IT and technology group HCL has purportedly invited proposals for a creative pitch. It is learnt that Mudra, Leo Burnett among others...

Union Bank of India empanels six creative agencies; acc size Rs 50 crore

One of the front-runners among the public sector banks, Union Bank of India (UBI) has finalised six agencies to handle its creative business. The agen...

IAA's India Chapter launches Young Professional Membership at Cannes

India Chapter of the International Advertising Association (IAA) has officially announced the launch of the Young Professional (YP) Membership. The me...

UN, IAA and marketing industry leaders launch global campaign, ‘Hopenhagen’

The United Nations, together with the International Advertising Association, and a coalition of the world’s leading advertising, marketing and media a...

Evangelize mobile marketing, say new MMA ILC co-chairs

With an aim to encourage the growth of mobile marketing and advertising, Mobile Marketing Association has elected co-chairs for the newly constituted...

Big FM to spend 45% marketing budget on street level marketing

Big FM has allocated approximately 45 per cent of its marketing budget to street level marketing as compared to 30-odd per cent its early stages. In a...

Dark Cannes Lions year turns bright: India’s Lion tally reaches 23 already

The winners for Films, Integrated & Titanium Lions are yet to be announced, but India has already scored 23 Lions, which is the same as last year. Ogi...

I don’t think we are in a recession; we have reset: Steve Ballmer, CEO, Microsoft

When Microsoft’s CEO Steve Ballmer is speaking, the audience would naturally comprise names like Sir Martin Sorrell. Sorrell even had a question for...

Design jury applauds India’s performance; 5 Design Lions – JWT India leads

The Design Lions, which is in its second year, turned to be one of the best Lion categories for India this year. India has bagged five Design Lions in...

“Decent” haul in Press Lions: Ogilvy gets a Silver & Rediffusion gets a Bronze

India has only two Lions in the Press category. A Silver from Ogilvy and a Bronze from Rediffusion Y&R. The Press Jury President David Lubars made no...

Yet again, the blank Cyber Lion year for India

Indian agencies have drawn a blank at the Cyber Lions 2009. There was only one entry from Bates 141 that had made it to the shortlist failed to make t...

Advertising is storytelling: Contagious & Leo Burnett’s Wildfire advice

The team comprising Contagious magazine and Leo Burnett that holds the Wildfire seminars at Cannes Lions International Advertising Festival every year...

Films Lions disappoints India camp; only three entries in shortlist

India camp is significantly disappointed with only three entries in the Films Lions shortlist. Two entries are from JWT India for the work done for BC...