Mobile will fuel the future of search engine marketing in India

The gurus of the digital world have painted a bright picture for the future of search engine marketing, which they believe would play a key role in gr...

It’s a soft launch route for ET Now

TGBCL’s business news channel ET Now was launched on June 17, 2009, and perhaps the only “announcement” for the launch was the change of creatives of...

Mumbai is (not) too cosmopolitan for Marathi: FM players

Mumbai moves to Bollywood beats primarily, unlike cities like Bangalore, Chennai and even Ahmadabad, wherein FM channels don’t hesitate to air regiona...

Mudra amid launches: announces second OOH agency StreetSmart

The slowdown surely has made no dent on the launch announcements coming from the Mudra Group. Close on the heels of the agency’s partnership with Port...

Graphisads bags OOH rights for Srinagar Airport

Graphisads that specialises in outdoor advertising, has got the exclusive marketing rights for a bouquet of outdoor options including unipoles, standy...

Not a bad season after all: MEC’s Post IPL study

Mediaedge: CIA had predicted some trends for the Indian Premier League season 2, and as the season completed, the agency undertook a post IPL study as...