Ogilvy India bags Mother Dairy milk & dairy products' creative biz

In the wake of a multi agency pitch, Ogilvy India has bagged the creative duties of the milk and dairy products of Mother Dairy. Company sources have...

Slowdown pushes Parx online; spends 15 pc of ad budget on digital

Parx’ creative agency Dentsu Marcom created an online campaign ‘Who do you want to be today?’ mid-May for the premium lifestyle attire, which was late...

Summer Cool de-grow in print by 19 pc during Jan-Apr ’09: AdEX Analysis

The Summer Cool categories have de-grown by 19 per cent in print during the Jan-Apr '09 period when compared to the same period in Jan-Apr '08. There...

RAM Rambling: Big FM maintains Bangalore lead; Fever FM grows in the year

RAM data trends for the year 2009 show that Big FM is the leading FM station in Bangalore, followed by Radio Mirchi. Both of these stations have domin...

Mixed Media: Media-friendly Budget is a must for a stronger India

The Union Budget on July 3 should abolish all duties on computers, telephony, cables etc in order to build a strong and affordable information infrast...

R Sridhar throws a ‘Googly’ at his book launch

R Sridhar, CEO and Founder of brand-comm, decided to launch his second book ‘Googly- Branding on Indian Turf’ with a bit of a difference. In keeping w...

MRUC & Hansa set to release Indian Outdoor Survey 2009 for Mumbai on Jun 15

Following an effort that has spanned five years, Media Research Users’ Council (MRUC) and Hansa Research are all set to release the Indian Outdoor Sur...