<b>Khalid Jamal</b>, Principal Consultant & CEO, Orion PR

The PR industry is reeling under a perception problem, notwithstanding the fact that many disciplines that are offshoots of PR, such as Opinion Resear...

Ad honchos dissect the Congress and BJP political ads

The Lok Sabha election results are out and the verdict has overwhelmingly been in Congress’ favour. India’s two biggest parties – the Congress and the...

HT Media Ltd Q4 net drops 44 pc to Rs 23.43 crore

HT Media Ltd has reported a 44 per cent drop in its standalone net profit at Rs 23.43 crore for the quarter ended March 31, 2009 from Rs 41.59 crore i...

Mid-Day bags 3 metals at INMA Awards

Afternooner Mid-Day has won the maximum number of awards among Indian entries at the INMA (International News Media Marketing Association) Awards 2009...

GenNext Media Magnate: Samir Khanna – We cannot work with blinders on

As Vice-President of Mudra Communications, Samir Khanna’s guiding principal has been to evolve from media planner to advertising planner to become int...

Expert View: Rahul Kansal - How to prevent readership studies from getting it so wrong

While IRS (or NRS, if it ever rises from the ashes) must take a fundamental re-look at all aspects of the research methodology involved – from samplin...

IRS 2009 R1: English magazines see further dip in readership

English magazines have continued to show a decline in readership in the latest round of the Indian Readership Survey. Both Total Readership (TR) and A...