<b>Rohit Ohri</b>, Managing Partner, JWT Delhi

What I feel is that a lot of agencies win awards for ‘patli gali’ advertising, which no one has even seen. But yes, winning at the Cannes Lions, or th...

DraftFCB Ulka does a ‘Jiggi-jikka’ for Minto Fresh

Minto Fresh, the mouth freshener brand from the ITC Group, has launches a zany new expression of the brand’s freshness platform with ‘Jiggi-jikka’ fre...

Piramal Healthcare assigns creative duties of OTC biz to Orchard; ac size Rs 50-plus cr

It is learnt from industry sources that Piramal Healthcare Ltd has consolidated the creative duties for its OTC business with Orchard Advertising. Til...

Interactive Avenues, Efficient Frontier in strategic search marketing pact

Interactive Avenues and Efficient Frontier have entered into an exclusive partnership, which will enable Interactive Avenues to exclusively utilise Ef...

Naidunia’s Vinay Chhajlani & Jehangir Pocha formed company buys out INX News

Indi Media Company Pvt Ltd, a newly formed company by Vinay Chhajlani, CEO of Naidunia and Founder of Webdunia, and Jehangir Pocha, former editor of B...

Hindi GECs dish out new shows in January

Hindi general entertainment channels are geared to spruce up their programme line-up with new shows in January 2009. These channels include Star Plus,...

Big FM Bangalore out to ease the recession bite

With rising prices and job insecurity and financial instability triggered by the economic slowdown, people have started curtailing their expenses to t...

Jetix gets a Boost for Season 2 of ‘Jetix Action League’

Jetix is all set to host the Jetix Action League 2.0 in association with Boost in January 2009. The initiative will reward the five best school teams...