Comparative advertising: Too hot to handle

What’s in a name? Apparently everything, especially if that name happens to be that of your competition that you use at will. You just might be dragge...

‘Humankind’ philosophy gets Leo Burnett ‘Burnett Global Agency of the Year’

For the first time in the history of Leo Burnett, the Leo Burnett India operations have been recognised as the ‘Global Agency of the Year’ at the Burn...

Instant foods advertising in print drops 39 pc during Jan-Oct 2008: AdEx Analysis

Instant foods/meals advertising in print fell 39 per cent during the January-October 2008 period as compared to the corresponding period of last year....

Mixed Media: Leave the media alone!

It’s unfortunate that a Rajya Sabha committee suggests that self-regulation will not work for the Indian media, comments Pradyuman Maheshwari, Group C...