MediaCom loses one more to OMD, VIP Undergarments switch to latter; account size Rs 15 crore

The OMD growth story seems to be happening, for now, at the expense of MediaCom. VIP Undergarments, the flagship brand of Maxwell Industries, has shi...

JWT bags creative mandate for Kotak Credit Cards; account size upwards of Rs 15 crore

Following a multi-agency pitch, Kotak Mahindra Bank has awarded the creative business for its recently launched credit card to JWT. Industry sources h...

Deadline for submitting nominations for 33rd All India RAPA Awards extended to April 5

The Radio and Television Advertising Practitioners Association of India Ltd (RAPA) has extended the deadline for submitting nominations for the 33rd A...

Reebok invites people to express themselves with ‘Your Move’ campaign

Reebok has launched its global brand campaign, ‘Your Move’, in India. The campaign is an invitation for people to express themselves and to do things...

Pay TV regulation in India among the most restrictive in Asia: CASBAA Digital Vision report

CASBAA has released its ‘Digital Vision: India in 2012’ report, which provides an overview of the still unrealised opportunities for the rapid develop...

CineMaya in strategic distribution tie-up with Telugu Times in the US

US-based CineMaya Media Group, which concentrates specifically on the Indian Disapora in North America, recently tied up with Telugu Times for distrib...

India’s media & entertainment industry to be worth Rs 1.157 trillion by 2012: FICCI-PWC 2008 report

India’s media and entertainment (M&E) industry is poised to grow by 18 per cent over the next five years and become a Rs 1.157 trillion industry by 20...

Sita Laxmi Narayan Swamy quits Bindass as Marketing Head

Sita Laxmi Narayan Swamy has put in her papers at Bindass after a five-month stint there. As Marketing Head, Swamy was responsible for an entire gamut...

OOH advertising in India goes eco-friendly

360 Degree Automation has decided to go the ecological way with its solar-powered outdoor hoardings. The company is using solar photovoltaic panels to...