<b>Guy Abrahams</b>, Regional Communications Director, ZenithOptimedia

"One of the reasons why I have joined an ROI agency is because that's inbuilt in the philosophy of the agency. The ROI comes first and the creativity...

Lodestar Universal to handle media duties of Zandu Pharmaceuticals; account size Rs 20-25 cr

Lodestar Universal has bagged the media mandate for Zandu Pharmaceuticals. The company was in talks with a few agencies for the last three months, and...

Dentsu Marcom wins Lavasa Hill Town account

Dentsu Marcom has won the creative and communication strategy mandate for Lavasa Hill Town Project from HCC, an infrastructure construction company. L...

LG launches ‘Shine’ in Black Label series

LG Electronics has announced the India launch of LG Shine, the latest handset in its premium Black Label series of mobile phones. Shine claims to be I...

Garuda Advertising bags three new businesses

Delhi-based Garuda Advertising has recently added three new businesses to its kitty – UP Tourism, DC Handicrafts and the event account of Ministry of...

It’s officially now ‘141 Sercon’ as FIPB gives clearance

The acquisition of Sercon by WPP’s 141Worldwide, which had run into rough weather, has finally got the approval from the Foreign Investment Promotion...

Sony Pictures, P9 Integrated plan marketing initiatives for ‘Sawaariya’

Sony Pictures Releasing of India Ltd has joined hands with P9 Integrated to promote Sanjay Leela Bhansali’s ‘Sawaariya’, which is slated for release i...

NDTV ropes in Kingfisher to launch lifestyle channel ‘NDTV Good Times’ from Sept 7

NDTV has joined hands with Vijay Mallya’s Kingfisher to launch lifestyle channel ‘NDTV Good Times’, a free-to-air channel. There would be a wide range...

Tata Indicom presents new reality based AFP show, ‘Fun on the Run’

Tata Indicom has announced an AFP based treasure hunt game show, ‘Fun on the Run’, on Zee TV. The show, which features eight celebrity duos battling a...

Sun TV buys 48.9% stake in Red FM

Sun TV Network has informed Bombay Stock Exchange that the company, through its subsidiary, South Asia FM Ltd (SAFL), has entered into a strategic all...

Big FM strikes alliance with US-based Asian FM to target the Indian Diaspora

Big FM has signed a deal with US-based radio organisation Asian FM that caters to South Asian audiences. Following this, Big FM will now syndicate con...

Pratik Basu joins BAG Films & Media Ltd as Executive Director

Pratik Basu, the former CEO of Buena Vista Television India, has joined BAG Films & Media Ltd as Executive Director, and would be a corporate resourc...

Arpita Menon, too, puts in her papers at ABP Group

Arpita Menon, National Head of the ‘Strategic Unit and Business Intelligence’, has put in her papers at ABP Group. Sources informed that Menon is curr...

Ashutosh Bishnoi quits as Reader’s Digest Publishing Director

Ashutosh Bishnoi, who currently heads India Today Group’s special business unit, Reader’s Digest, as Publishing Director, is moving on to other opport...

Amrit Rai

Amrit Rai, Assistant VP, Indian Express, has joined Jive Network as Vice President-Business Development and Strategic Alliance. Her responsibilities w...

Anuj Bhasin,

Anuj Bhasin, AVP-Sales, Zee, is to join HT Media next month as AGM-Marketing. This was his second stint in Zee. He was selected through campus recruit...