LG sponsors Indian Amateur Golf Tour to reach niche consumers

With the announcement of its sponsorship for the Indian Amateur Golf Tour commencing on June 12 in Bangalore, LG is targetting Indian golf players and...

Simran roped in as brand ambassador for CavinKare’s Chinni’s

CavinKare has reiterated its strong intent for the Southern markets by signing up popular Kollywood actress Simran for its food brand Chinni’s, with t...

Emvies 2007 clocks highest number of entries

The year has proved to be one of the best for Emvies, the media awards from the Bombay Ad Club. The Club has received 384 entries this year for the aw...

Madison to partner Sunil Gavaskar’s PMG

Sam Balsara, Chairman and Managing Director of Madison World, and Noomi Mehta, Chairman Selvel Outdoor Advertising, have acquired a dominant stake in...

Zenith Optimedia moves to a new home

Zenith Optimedia has shifted to a new home in Vatika Towers in Gurgaon. Earlier, the agency was operating from two offices. The reason for shifting to...

Sanyo BPL calls for a creative pitch

Sanyo BPL is on the hunt for a new creative agency. Triton, which bagged the account around two years ago, is the incumbent agency. The size of the bu...

‘Podworks’ debates on nuances of podcasting threadbare

‘Podworks’, a two-day event in Chennai organised by The Knowledge Foundation (TKF), saw the convergence of 150 enthusiastic participants from across t...

ESPN expands global online business through acquisition of Cricinfo

ESPN and The Wisden Group have agreed to the terms for ESPN’s acquisition of cricket website Cricinfo.

Magazine problems under the scanner at AIM meeting

The AIM meeting saw magazine publishers speak on various issues that the sector is facing. Some of the subjects discussed were the logistic problems f...

Amrita TV takes home 11 trophies at Kerala Television Awards

The two-year-old Malayalam channel Amrita TV has bagged 11 awards at the Kerala Television Awards 2006. Jeevan TV came second with eight awards, while...