Maaza’s new TVC features Satish Shah

Coca Cola India has come up with a new campaign for its mango drink Maaza for the summer season. The campaign will be on air from April 2.

Tata Indicom launches brand-repositioning campaign

Tata Indicom has unveiled a new brand positioning campaign. ‘Switch to Tata Indicom - And Experience The Difference’ is the new tagline that signifies...

India TV receives $11.5 million FDI from FUSE+Media

Hindi news major India TV has attracted FDI exceeding $ 11.5 million by FUSE+Media. The investment gives FUSE+Media a 19.17 per cent stake in Independ...

International: Phoning It in: Content created by cell users will be ad 'Bonanza'<br>Mobile helps marketers engage consumers and may catapult MySpace, YouTube to new heights

The allure of consumer-generated content -- and the ad revenue it could generate -- has fueled two of the biggest deals in the digital space, Google's...

Jagran Prakashan and Yahoo! India to create Hindi news property on the Internet

Jagran Prakashan Ltd and Yahoo! India have tied up to launch a co-branded Hindi news and current affairs property on the Internet. This will be availa...

Games2win raises $ 5 million from two VC firms

Games2win India has raised approximately US$ five million from Clearstone and SVB Financial Group. The funds will be used for capital investments, joi...

The Economist challenges its readers

A campaign launched by The Economist in India uses a quiz competition to raise awareness and understanding of its brand among its target audience.

Is there a case for an effective media branding?

The media plays a pivotal role when it comes to the building of brands of other products and sectors, but when it comes its own branding, the story is...

On marketing and selling sports

Though India has produced quite a few world class sportspersons, Indians have always been passionate about sports and sports is increasingly shaping n...

<b>Ficci-Frames 2007</b>: Is there a case for an effective media branding?

The media plays a pivotal role when it comes to the building of brands of other products and sectors, but when it comes its own branding, the story is...

Param Saikia to head Publicis Dialog

Param Saikia, who was the COO of Publicis India, will be heading Publicis Dialog. It may be recalled that Hemant Misra was appointed as COO of Publici...