Brand equity – a count Indian media agencies need to focus on

From they have been building client’s brands, media agencies in India have realised the importance of building their own brands as well. Research show...

Starcom bags Jet Airways, media spend Rs 100 crore upwards

Soon after finalising M&C Saatchi as its creative agency last month, Jet Airways has also decided its media partner. Following a multi-agency pitch, S...

Noshe Oceanic wins Orris Infrastructure account

Noshe Oceanic has won the Orris Infrastructure account. Orris is a new entrant in the realty space with a number of upcoming projects. The account is...

International: Google acquires in-game advertising startup for $23 m

Google has made a foray into in-game advertising with an agreement to acquire Adscape Media for $23 million. The acquisition is expected to enable the...

International: Pepsi TV ads escalate Cola logo wars<br>But the new concept is a bit stupid

The cola wars are back, and oh, how Plato would have chuckled. Yes, its new campaign from BBDO Worldwide, New York, suddenly is attempting to imbue Pe...

Nimbus gets I&B Ministry showcause notice for airing allegedly racial ad

Barely out of the telecast trouble, Nimbus has again landed in the I&B Ministry loop for allegedly telecasting racist ads during the India-West Indies...

RED goes live with Nishabd’s music launch

RED FM held a music preview of the movie ‘Nishabd’, which was broadcast live on the station. The event coincides with music launch of the movie.

Talent drain: Why is the ad industry losing its CEOs and top guns? – Pt 1

2006 was a turbulent year for the advertising industry, with some agencies losing their CEO or a key top management member to other professions. The l...