Media Direction bags media duties of Jindal Industries

Hisar-headquartered Jindal Industries Ltd (JIL) has decided to appoint Media Direction, the media services group of RK Swamy BBDO, as its Media AoR. I...

ONGC roped in as title sponsor for 11th edition of National Football League

ONGC will be the title sponsor of the ONGC Cup National Football League, which kicks off in Delhi on January 5, 2007 between JCT and Mohammedan Sporti...

International: Coke bets on Zero to save cola category<br>Drink giant plans huge marketing boost as brand rockets from dud to stud

According to an internal company document, Coca-Cola Co. plans a huge tactical push behind the brand this year to retain cola drinkers in its franchis...

PayMate forays into retail with voice and SMS based mobile payment solution

M-commerce solutions company, PayMate India, is now aggressively targeting offline merchant sign-ups, which include large chains to stand-alone establ...

HT Mumbai embarks on ‘gen next’, launches mass media campaign

It is time for some changes in the Hindustan Times Mumbai stable again, which the organisation sees as the introduction of the next generation of HT....

Print Advertising Inventory in 2006: AdEx study

There was a 9 per cent rise in print advertising volumes in 2006 over the previous year, with publications in Maharashtra getting a maximum 16 per cen...

Indranil Datta roped in as VP and Head of North and East operations of TME

The Media Edge (TME) has appointed Indranil Datta as Vice-President and Head of its North and East operations. Datta, who is joining from January 8, 2...

Radio Mirchi, Chennai, ropes in Balasubramanian as Programming Head

P Balasubramanian, former Division Head, Radio, WOC, has been appointed as Head of Programming with Radio Mirchi, Chennai. He replaces Ramesh S K, who...

Overview 2006: Kids’ genre – A tale of unprecedented competition

The genre that saw immense amount of action in 2004 leading to as many as seven players in the sphere – the kids’ genre – has really seen a tough figh...