<b>Rahul Welde</b>, GM, Media Services, Hindustan Lever

<p align=justify>TV effectiveness is declining, but at the same time this whole debate on 30-second TVC dying is really exaggerated in the Indian cont...

Zee Network to woo viewers wirelessly through new digital cable service, GalaxZee

Zee Network's new entity, Wire and Wireless India Ltd (WWIL), has announced the launch of a new digital cable service, GalaxZee. With the deadline of...

Infomedia brings leading gadget magazine 'T3' to India

Infomedia India has launched 'T3', an international gadget magazine in India. The Indian edition of 'T3' is published under a licensing arrangement wi...

Ambit, Web18, Centurion Bank of Punjab to partner in stock broking venture

Television Eighteen India Ltd has informed the BSE that Ambit, Web18 and Centurion Bank of Punjab had announced a partnership to pursue stock broking...

ESPN-STAR Sports announces brand ambassadors for Premier Hockey League 2007

In order to create a buzz around the Premier Hockey League 2007, ESPN-STAR Sports has roped in some popular names from movies and sports as brand amba...

IBLA 2006: Lifetime Achievement Award for Narayana Murthy, Uday Kotak is Innovator of the Year

The who's who of corporate India gathered in Mumbai to felicitate the business leaders of India at the CNBC-TV18 India Business Leader Awards (IBLA) o...

Percept and Aegis part ways; partnership in Carat, PDM and Posterscope being restructured

Percept Holdings and Aegis Media have decided to part ways and restructure Carat Media India, PDM India and Posterscope India. Percept will have 100 p...

Sunil Khanna joins Reliance's DTH venture Bluemagic as CEO

Sunil Khanna, former CEO of DishTV, has joined Anil Ambani promoted, yet-to-be launched, DTH service, Reliance Bluemagic as CEO. The appointment has b...

International: Time Warner sees AOL's future as an ad server

Time Warner President-Chief Operating Officer Jeff Bewkes today gave a glimpse of how AOL might look under incoming CEO Randy Falco. Speaking at the a...

Radio Mirchi takes contest winners to Singapore

Radio Mirchi is ensuring that its listeners get to go places, literally. In keeping with its latest marketing strategy, the FM channel has tied up wit...

Do not divide - and rule!

Premjeet Sodhi, President, Initiative, Lintas Media Group, says the problem faced by consumers of media research is a lack of open systems. The choice...

New Year blast: After Mickey & Mini, Disney brings Power Rangers to India

Walt Disney India has announced another mega event to reach its TG. Following Disney Magic where Disney characters like Mickey and Mini Mouse were see...