Where is the advertising industry looking for fresh talent?

With a dearth of talent in the industry and the advertising agencies’ inability to match salaries that graduates of top B-Schools are being offered by...

Building wildfire brands with Tom Bernardin, CEO & Chairman, Leo Burnett Worldwide

The Bombay Ad Club has partnered with Leo Burnett to bring an evening delving on international learnings in creating effective advertising and in the...

Happydent: From photographer’s flash to lighting the whole city, shine on

The latest TVC for Happydent White further dramatises the concept of dazzling white teeth as a source of light. This time around, the commercial shows...

Pantaloon Retail forges strategic tie-ups to usher in retail revolution

Pantaloon Retail has entered into strategic alliances with companies like Ruchi Soya Industries, Chaudhary Group, and Fun Foods recently to strengthen...

Insurance advertising trends in Print during January-June 2006: AdEx study

The advertising volume of 'Insurance' category grew by 12% in the 1st half of 2006 over 1st half of 2005. Interestingly, the end of financial years sa...

Laughter Champion opens on a good note, STAR One optimistic on way forward

STAR One has seen a good run with ‘The Great Indian Laughter Challenge Dwitiya’ and the follow up programme – ‘The Great Indian Laughter Champions’ –...

Sun TV FY06 net up 70 per cent at Rs 1302.3 million, declares 20 per cent dividend

Sun TV Ltd, the largest television broadcaster in Tamil Nadu and Kerala, has reported 70 per cent increase in net profit at Rs 1302.3 million for the...

HT Media Ltd Q1 FY 07 net up at Rs 306.3 million, revenues up 33 per cent

The company has reported a 33 per cent increase in revenues for the quarter ended June 30, 2006 to Rs 2,478.6 million, driven primarily by contributio...

KidSense 2006: Indian kids are becoming more image conscious

When it comes to clothes, kids aren’t completely predictable – at times, they show a clear preference in what clothes interest them, while some times...