Advertisers “fly high” with airline brands

For advertisers, the aviation sector is perhaps the most dynamic one. Frills, no-frills, it doesn’t really matter. It is up to the consumer if he want...

Rural India: Building brands the word of mouth way

Rural India is no longer steeped in poverty and illiteracy. With marketers increasingly recognising the buying clout, the challenge is to get the medi...

Chennai-based interactive agency D’zine Garage goes international

D’zine Garage, a seven-year-old interactive agency based in Chennai, is on the verge of establishing its presence overseas. The agency is looking at a...

Maxus wins IDBI media account worth Rs 25 cr; new business tally hits Rs 100 cr in 3 months

Maxus has won the coveted IDBI media business in Mumbai worth Rs 20-25 crore. Confirming the development, CVL Srinivas, Managing Director, Maxus India...

Bought beer cans? Now buy diapers

What does beer and diapers have in common? Or men's premium shirts and Barbie dolls? Why are they placed next to each other in some supermarkets

High-end products to drive FMCG cos' growth — Demand for `aspirational' products seen rising

After scouring the store shelves for bargains for the last couple of years, urban consumers are now willing to try out expensive FMCG products. Listed...

Debate continues over National Anthem as ringtone

A day after exchange4media reported on the BSNL notice to Rediff for alleged violation of the terms and conditions of the mutual agreement by providin...

Clock advertising in Print medium rises 48% in H1 2005 compared to H1 2004: AdEx study

The clock category witnessed maximum advertising growth in Print in 2002. While Ajanta Quartz is the biggest advertiser, interestingly, only three...

Innovation: The movie channels’ mantra out to keep viewers at home during weekends

Movie channels have strong competition from multiplexes during weekends as folks prefer going out to enjoy the complete movie viewing experience. Now,...

The Vanishing Village

Surf through the 80-odd channels you get on TV today and try finding a single image of rural India. If 70% of India lives in villages, we certainly do...

“Radio is enormously powerful in different ways than television”

Joanna McCrostie, Group Head of Commercial Production at GCap Media Plc, UK, feels that the creative opportunities of the medium have not been fully e...

Universal McCann’s Chintamani Rao joining India TV as CEO in September

Chintamani Rao, President, Universal McCann, is moving into a new role shortly. He will be joining Rajat Sharma-led India TV as CEO early next month....