Initiative bags media duties of PVR and Khadim’s worth over Rs 10 crore

Initiative has bagged the media business of PVR Cinemas in Delhi and Khadim’s in Kolkata. The two accounts are worth over Rs 10 crore.

PROMAX&BDA 2005: Morning session emphasises on magic of brand building

The PROMAX&BDA India 2005 Conference opened up to an enthralling audience in suburban Mumbai. This year’s PROMAX&BDA India Conference is chaired by ST...

PROMAX&BDA 2005: It’s the idea stupid – prescribe Sayed and Fowler!

Promax 2005 was a revisit of sorts – revisit to the thoughts already expressed and emphasised on by experts time and again. It stressed on getting the...

PROMAX&BDA 2005: Reality or movies - marketing matters

The Promax&BDA India Conference 2005 sure had earned the interest of many industry professionals and the results were obvious in the afternoon session...

Saregama ventures into leveraging Tollywood films for brand promotion

Saregama Films, a subsidiary of Saregama India Ltd, is foraying into the domain of the Bengali film industry, or Tollywood, as it is popularly referre...

Consumer goods see mixed growth

The sales of consumer durables for January-May this year have been a mixed bag with washing machines and air-conditioners showing rapid growth. Accord...

Parle G joins Raj TV in rewarding Tamil Nadu’s school-topping geniuses

Parle G has tied up with Raj TV in Tamil Nadu to reward toppers from classes X and XII across the 40 districts of the state, through the ‘Raj TV...

SMS beeps opportunities for retailers, proper legislation needed in place

While SMS is widely used by channels and radio stations, one untapped opportunity certainly lies for the retailers. The retailer may use it for announ...

Hindustan Times’ Mumbai edition to hit stands on July 14

The speculation as to who will enter the Mumbai market first, DNA or Hindustan Times, has ended. Hindustan Times has announced July 14, 2005 as the la...

...And DNA sets July 30 as its launch date; unveils final leg of pre-launch marketing

DNA is all set to hit the market on July 30, 2005. The English daily from the Bhaskar-Zee combine is currently in the midst of various tie-ups to ensu...

Woh Rehne Waali Mehlon gains momentum for Sahara One TV

Sahara One TV might have had complaints from TAM Media Research last week, but this week, there is some good news for the channel, based on TAM data....

Nimbus to create fervour for A1 Grand Prix Team India

Leading international sports marketing agency Nimbus Sport has been appointed by A1 Team India to manage their commercial and sponsorship rights. The...

Vaishnavi Corporate Comm to handle HCL Infosystems’ PR

Vaishnavi Corporate Communications will be handling the public relations mandate of HCL Infosystems from now on. The company made an announcement to t...

Sanjay Behl resigns from Nokia, will join Reliance Infocomm as Head of Infocomm Marketing

Marketing Head of Nokia, Sanjay Behl, has put in his papers after a one-and-a-half-year stint. His new destination is Reliance Infocomm where he will...