Atul Rai, Chief Operating Officer, Ads Advertising Pvt. Ltd.

“Print and TV are much more expensive mediums than outdoors. Another advantage that OOH enjoys is the higher brand recall. It is also a more cost-effe...

Vasant Jante, Publisher, Outdoor Today

“Outdoor advertising is growing and will continue to grow over the next few years. But given a more concerted effort from everybody in the industry, t...

Spot that product on your TV show

Over the last few months many TV channels have integrated brands into their entertainment shows. And, increasingly, they’re moving away from just plac...

DNA offers Chief Editor’s post to Gautam Adhikari, Times makes matching counter-offer

The big position at DNA might finally see an incumbent. It has made a concrete offer to The Times of India’s Gautam Adhikari to join as Chief Ed...

Ministry of Tourism empanels 15 agencies for Rs 70 crore account

The Ministry of Tourism (MoT) has finalised 15 agencies to take care of its Rs 70-crore advertising responsibilities. The agencies are O&M, Grey World...

Vyas Giannetti Creative bags Rs 10 crore LML corporate identity account

LML Limited has appointed Vyas Giannetti Creative to handle their corporate identity account. The assignment is for adding value to the LML corporate...

Sahara Mutual Fund unveils new corporate identity

Sahara Mutual Fund has announced the launch of ‘Sahara Wealth Plus Fund’ – an open-ended growth scheme based on ‘Variable Fee Structure.’ The occasion...

It is a win-win forum for brand owners and malls

As India is going through a major retail boom and with over 300 shopping malls coming up over the next three years, retail brands have come together t...

FMCGs reap what they invest, enter fast lane

Companies that have made substantial investment in expanding their product portfolio and distribution dominate the list of top ten fastest growing com...

Dabur eyes 15% share of oral care mart in 2-3 years

FMCG major Dabur India, after the acquisition of Balsara, is looking at growing its share in the Rs 1,900 crore oral care market to 15 per cent in two...

Management guru Arindam Chaudhari to launch ‘Business & Economy’ magazine

After authoring books and directing films, management guru Arindam Chaudhari is all set to launch a magazine, Business & Economy (B&E). According to h...

I&B ministry nixes on-screen smoking ban

So smoking is not being forbidden on screen after all. I&B ministry has finally written to health ministry, pleading its inability to enforce the prop...

Reality TV to be launched in Sri Lanka

One of the leading international broadcaster, Zone Vision Networks, has recently signed an agreement with CBNSat (Communiq Broadband Network) to launc...

Manirathnam to direct Vijay TV’s live musical in August

Ace director Manirathnam will direct ‘Netru Indru Nalai 2005,’ Star Vijay TV’s tenth event this year. The musical event will attempt to take the audie...

aMap adds four more markets; signs Zee Network as first client

Audience Measurement and Analytics (P) Ltd (aMap), the alternate ratings system that gives out yesterday’s ratings today, is finally seeing some devel...

Micky Pant to join Yum! Restaurants as marketing chief

It has been little over a year since his yoga entrepreneur avatar, and it is time for Muktesh “Micky” Pant to move on. The ex-chief marketing officer...

Rajnath Kamath of NDTV Media to join the TV 18 Network as Director-Sales

Rajnath Kamath, Head-Ad Sales, NDTV Media, is moving to TV18 Network as Director-Sales. Based in Delhi, he will report directly to B Saikumar, Vice-Pr...

Freescale Semiconductor appoints Sanjeev Keskar as Country Sales Manager for India

Freescale Semiconductor, a global leader in automotive, network and wireless semiconductor markets, has appointed Sanjeev Keskar as Country Sales Mana...